Black Pearl Mail is built to activate the intelligence of email to help companies use it more strategically. With email branding, email signature management and analytics, Black Pearl aims to make external-facing functions like marketing and sales smarter.
Salesforce announced plans to acquire ClickSoftware, a field service management solution provider, for approximately $1.35 billion.
The devil’s in the details — or in marketing’s case, the devil’s in the data. Almost every B2B marketer has a data problem, whether it’s getting the right data on target accounts ensuring data is accurate and up to date or aligning sales and marketing around the same data, the list is endless. And thanks to GDPR, the pressure is on to get your data strategies cleaned up and compliant.
As digital marketing continues to evolve and change, the need to engage customers in unique ways becomes even more vital. While new tools and technology emerge seemingly every day, two trends are commanding the B2B world’s attention: augmented and virtual reality (AR and VR). In fact, according to a report from Statista, the economic impact of AR and VR is forecast to amount to $29.5 billion in 2020.
AdRoll Group, a B2B growth platform company, has generated 16% revenue growth in the second quarter of 2019, with its profit growing 300% YoY. The company’s headcount is forecasted to grow 35% over the next year, as it intends on venturing into new software and data opportunities.
Socio, an event management platform, raised $6 million in Series A funding. The round was led by High Alpha Capital, with additional participation from Greenspring Associates. As part of the agreement, Mike Fitzgerald, Partner at High Alpha, will join Socio’s Board of Directors.
The challenges marketers face today regarding data have not changed. We still need to collect and leverage data to generate demand. GDPR forces companies to examine their approach to data collection and comply with the rules or suffer the consequences. Considering the privacy controversies currently surrounding Facebook and Google, one would think marketers would be obsessed with being compliant, but are they?
Intercom’s Inbox is designed to enable sales and support teams to host all of the information and tools they need in one place. The solution aims to provide context alongside customer conversations and trigger actions in external tools with one click. It is also quipped to sync data across tech stacks for faster and more personalized conversations with customers and leads.
The reimagined Inbox is positioned to remove workflow friction, while simultaneously delivering a personal and efficient experience. Teams can bring their most common workflows into the Inbox, display relevant data from external tools and keep everything in sync. They can also optimize the Inbox to display only the customer information and actions they need most and reorder conversation details by priority.
Additionally, Intercom features 21 apps, including Stripe and Salesforce.
Primary targeted users include sales reps, customer success/support leads, sales development managers and sales operations at small and medium-sized B2B companies.
Intercom integrates with popular CRMs, such as Salesforce, HubSpot and Pipedrive. These apps automatically sync leads and conversations between tools and surface CRM data inside the Intercom Inbox. This allows sales and support teams to keep their CRM up to date and have complete context alongside every live chat conversation. Marketing teams can also use these apps to send targeted outbound campaigns and send new leads that are captured in Intercom to their CRM.
Intercom’s Inbox is available on the Essential (starting at $38/month), Pro (starting at $78/month) and Premium (custom pricing) plans. The Essential plan includes access to 170+ apps, which are free to use and only require an account with the integrated tool. Pro and Premium plans unlock access to premium apps, including Salesforce, Zendesk and Marketo.
Intercom’s customizable Inbox is built for both sales and support. Inbox is also the second Intercom solution with app capabilities, positioning it as the dominant platform for all customer data, conversations and workflows for businesses.
Intercom
55 2nd St.
San Francisco, CA 94105
The first-ever B2B Sales & Marketing Exhange event is just a couple weeks away, and all of us here at Demand Gen Report are buzzing with excitement. This new event is bringing together three top-tier marketing conferences — REVTalks, FlipMyFunnel and the Demand Gen Summit — under one roof (the roof being that of the immaculate Encore Boston Harbor).
