ZoomInfo, a provider of go-to-market (GTM) intelligence solutions, has acquired the Seattle-based tech startup Komiko. The company stated that it will integrate the technology into the ZoomInfo platform, powered by DiscoverOrg. Terms of the deal were not disclosed.

SalesLoft, a sales engagement platform, has acquired Costello, an opportunity management and guided selling software provider. Terms of the deal were not disclosed.

One constant exists today in B2B tech sales: people buy from people. Most importantly, people buy from people they trust. In fact, LinkedIn’s State of Sales reports consistently find trust to be the most influential factor in buying decisions. In the last 10 years, companies have invested heavily in marketing technology to deliver an educational and personalized buying experience. Delivering this value to buyers builds trust with the company brand; but for B2B tech sales, that’s just the beginning. 

Sigstr, the email signature marketing company, announced a new integration with Drift, the conversational marketing and sales technology company. The integration is designed to help mutual customers easily run simultaneous campaigns that can connect account executives with prospects when they engage with a campaign email signature banner.

ON24 Target is designed to help marketers create, personalize and deliver content experiences to engage select accounts, audiences and personas at scale. Powered by the ON24 Platform and its engagement analytics, ON24 Target gives marketers insights into their audience behavior and content performance.

Metadata.io has appointed Oliver L'Abbé as the marketing platform’s new President. L'Abbé’s tasks will include leading go-to-market strategy, customer success and business development. The expanded leadership team comes as the company aims to grow its footprint and help digital marketing teams replace manual marketing operations with a fully automatic AI-platform.

InsideView, a targeting intelligence platform, unveiled InsideView Data Integrity, a customer data management solution designed to deliver data and visualizations to companies looking to improve their data health. Fully integrated with Salesforce, InsideView Data Integrity aims to empower revenue leaders to stay on top of their Salesforce accounts while providing actionable insights, such as measures for data hygiene.

InsideSales.com announced it has rebranded to XANT. The company stated that it will continue to build upon its sales engagement solutions to ensure new and prospective customers make informed, data-driven decisions.

Sales enablement platform provider Seismic has acquired Percolate, a marketing campaign orchestration and content management platform. Through the acquisition, the company is positioned to deliver personalized content throughout the customer journey and across multiple channels, via customer-facing teams including sellers, customer success reps and partners.