A Tale Of Two RevOps Journeys: How Okta & Carbon Black Achieved Revenue Growth By Realigning Their Go-To-Market Strategies
- Written by Demand Gen Report Team
- Published in Marketing Operations
Alignment across organizations has been a hot topic — and common pain point — for many B2B teams looking to get a holistic view of their customers and drive growth. This, in turn, has brought the idea of “revenue operations” to the forefront of go-to-market strategies.
According to SiriusDecisions, revenue operations is a call for more collaboration between everyone who touches the revenue engine. The firm’s research shows that companies that align their revenue operations grow 12% to 15% faster than their competitors and are 34% more profitable. Furthermore, there has been a huge uptick in RevOps roles on LinkedIn, in which members with a “Director of Revenue Operations” title grew by 81% between October 2018 and February 2019.
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