As a demand gen leader, you and your team are working hard to capture the attention of your target audience and nurture them through the buyer’s journey. You’re constantly strategizing, launching new campaigns and optimizing your performance. And each month, you hand off a healthy number of leads to your sales team.
As Triblio’s Chief Customer Officer, Andrew Mahr has worked closely with customers to help them develop successful ABM plays for close to five years. So, who better to host a series of educational videos on the most pressing ABM topics challenging today’s practitioners than Andrew himself?
Revenue Operations (RevOps) has quickly become a growing role and discipline sitting at the crosshairs between sales and marketing teams within B2B businesses. The RevOps model, which has changed the way B2B companies align themselves internally to drive growth, is being adopted rapidly, according to new research from LeanData and Sales Hacker.
LinkedIn’s Sales Navigator feature, Data Validation, is designed to create a tighter integration between Sales Navigator data and CRM. Combining the power of LinkedIn with the power of users’ CRM, Data Validation intends to help sales professionals identify deals at risk, pinpoint potential champions and flag out-of-date data.
If you read an article that claimed a majority of business leaders believed that their sales and marketing teams are aligned, how would you react? Would you laugh at the outrageous optimism? Would you nod in agreement because, clearly, your team is among the aligned? Either way, there’s a bigger problem at hand: An undeniable lack of alignment around the meaning of sales and marketing alignment itself. This makes self-assessments essentially worthless. My team and I have gotten so damn tired of hearing about alignment but seeing no proof of its existence and no unity around its definition.
RevOps launched a sales productivity platform that encompasses collaborative pricing tools designed to help businesses quickly configure, price, quote and close deals.
Anyone who watched the Superbowl ads saw a lot of raw emotion on display. B2B marketing is missing some of that passion, but it really doesn’t have to be bland.
Demand Gen Report recently sat down with Tom Stein, Chairman and Chief Client Officer of B2B branding agency Stein IAS, about how to bring some of that consumer sizzle to B2B branding. In this Q&A, Stein discussed the need for more brand messaging and storytelling in B2B marketing.
The 2020 B2B Marketing Exchange (#B2BMX), taking place Feb. 24-26 in Scottsdale, AZ, will feature an expanded lineup of workshops as part of a packed agenda with more than 100 sessions over three days. The program will be divided into six tracks: content marketing, demand generation, digital strategy, ABM, channel marketing and sales enablement.
CoSchedule is a family of agile marketing tools that are designed to help organizations complete more work, deliver projects on time and keep the team happy. It aims to organize all marketing collateral in one place, empowering teams to speed up production cycles so they can get more done while proving value to stakeholders.
