Digital Pi, an agency focused on marketing automation consulting services in the B2B sector, has been acquired by the Dentsu Aegis Network, a global agency network. Digital Pi will join Merkle, a data-driven performance marketing agency, as an extension of its B2B business.
Triblio, an ABM company, has launched “Ask an ABM Expert,” a series of short, educational videos that aim to answer key questions about ABM and modern B2B marketing. Premiering today, the first season is hosted by the company’s Chief Customer Officer Andrew Mahr, who will answer questions such as:
ZoomInfo, a provider of market intelligence solutions, released two mobile applications to support the growing demand for remote access to B2B data.
The most successful companies have a strategic plan that includes a clear view of which markets they will serve and why. This may sound simple on the surface, but how your organization selects which markets to pursue has tremendous implications for managing and growing your business. Get it right and you can:
DemandGen International, Inc. has appointed best-selling author and marketing thought leader Carlos Hidalgo as its new Chief Strategy Officer. In his new role, Hidalgo will be tasked with helping DemandGen’s enterprise clients develop and implement their digital marketing and demand gen strategies and initiatives for digital transformation.
Optimizely’s Performance Edge, powered by Cloudflare Workers, is designed to provide the fast web experiments by moving key experimentation execution from the browser to the edge, aiming to help brands easily run more web experiments without compromising site performance or customer experience.
In the past few decades, we’ve seen a massive change in technology. Today, I can buy a new wardrobe, order groceries, hail a ride, book a vacation and wire money from my bank account with a click or two on my mobile phone. And if I’m too lazy to even open my phone to check the weather, Alexa is there to help me know what to wear. While these developments have fundamentally made my personal life easier, the large-scale collection and monetization of data may be the most dramatic consequence of the digital age, especially for B2B businesses.
6sense, an account-based orchestration platform powered by AI, has raised $40 million in Series C funding from Insight Partners. The round brings the company’s total funds raised to more than $105 million.
Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries. Yet B2B organizations are still trailing behind their B2C counterparts in terms of delivering a meaningful personalized experience. However, B2B marketers are beginning to leverage all the new and existing data at their disposal — whether through progressive profiling or intent signals — to be more relevant in their messaging and maintain a healthy balance between personalization and privacy.
Triblio, an ABM company, has appointed Acacia Waller as VP of Customer Success. Waller will be tasked with leading the team to maintain Triblio’s retention rates as the company continues to grow.
