For nearly five years, we’ve been told that our attention spans are shorter than that of a goldfish. Study after study showed that people would lose concentration after eight seconds, while a goldfish’s attention span was nine. To address this new “reality,” content marketers invested heavily in short, snackable content formats that could quickly be consumed.
Shasta Ventures unveiled a program designed to assist early-stage companies to accelerate growth by applying best practices in sales, marketing and customer success. The Shasta Ignite platform includes a dozen industry expert mentors and teachers, content modules, events and workshops, according to a company announcement.
Brightcove Campaign aims to help marketers create video-centric marketing strategies to better connect with audiences. It is designed to better gauge video effectiveness with insightful data, compare performance to industry benchmarks and maximize impact with helpful guidance.
Real talk: We haven’t strayed very far from our knuckle-dragging days.
I mean, it’s hard to tell — with our smartphones and upright posture — but neurological research has confirmed that our primal functions are just as important, if not more so than our evolved cortex functions.
SalesLoft, a sales engagement platform provider, unveiled several new and expanded product offerings designed to help sales and revenue professionals generate pipeline, manage deals and engage customers throughout the lifecycle. The announcement follows the company’s recent acquisition of Costello, an opportunity management and guided selling software provider.
In 2019, Brian Fanzo’s B2BMX keynote on Millennials was so popular that this year, the B2B Marketing Exchange brought him back for an encore. In his 2020 presentation, “Meet the Millennials: How B2B Brands Are Bridging Generational Divides for Teams and Buyers,” the Founder of iSocialFanz shared new insights on the importance of the Millennial generation — both as B2B buyers and as part of the marketing team.
The entire Demand Gen Report team and I are still on a high from the epic show that was the B2B Marketing Exchange. (I’m currently writing this blog post from the airport as I wait to board my red-eye back to New Jersey.) It’s crazy to think that it’s all over. All the hard work we put into planning the event for a year and putting together a jam-packed agenda to ensure our 1,200+ attendees had a chance to learn, network and party in Scottsdale, Ariz. for three days really paid off. It was our biggest and best event to date!
B2B marketers react to the thought of artificial intelligence (AI) in different ways, said Pam Didner of Relentless Pursuit LLC. Pessimists may envision dystopian universes as portrayed in the Terminator, Blade Runner or The Matrix; optimists may picture R2D2 or Data from Star Trek: The Next Generation. Whichever attitude marketers take, “AI is not a fad. It’s here to stay,” declared Didner in her keynote address, How AI Is Already Impacting Every Stage of Buyer Engagement, which explored how B2B marketers currently use AI and looked ahead to the technology’s future.
Freshworks has acquired AnsweriQ, a provider of machine learning (ML) and AI for larger enterprises.
Alyce, a personalized gifting platform, announced its collaboration with Adobe and full integration with
Marketo Engage, part of Adobe Experience Cloud. Alyce for Marketo Engage is designed to enable
marketers, sales teams and SDRs to deliver a personal and relevant experience and measure the impact
and attribution of their one-to-one gifting campaigns within Marketo Engage.
