Attendify, a SaaS event management provider, launched Attendify for Virtual Events, a new platform that aims to help marketers develop virtual and hybrid event experiences that engage with audiences on the same level as physical events.
We are months into the COVID-19 lockdowns. That means it's been a full quarter, from mid-March to mid-June. But the ramifications of this COVID quarter will be felt for months, if not years.
Brightcove, an online video technology platform, has launched a new Virtual Event Experiences solution, designed to provide organizations video technology that engages their target audiences while hosting virtual events.
The B2B Customer Data Platform (CDP) from Leadspace, a data service provider, is designed to help businesses score, prioritize and apply artificial intelligence (AI) to their data management and ABM strategies, positioning users to take advantage of potential opportunities hidden in their data.
Tegrita, a martech consulting firm, has teamed up with Fabl, a content marketing, management and publishing platform, becoming Fabl’s first service provider. The strategic partnership is part of a broad “TegX” initiative, which aims to provide an innovative opportunity to combine institutional change and technology to help marketers reach revenue goals.
The B2B buyer’s journey is increasingly becoming a digital-first exercise, especially as face-to-face interactions have been limited this year. These changing realities are forcing sales and marketing teams to adjust the way they engage and address customer needs.
IDG has agreed to acquire Triblio, in a union that will pair one of the largest B2B media brands around the world with one of the fastest-growing providers of ABM and B2B martech solutions.
