Solution Spotlight

Return Path Launches Dynamic Optimization Feature Aimed To Enhance Email Deliverability

Dynamic Optimization by Return Path is designed to help marketers improve their email marketing efforts by combining ESP data and AI to provide customized recommendations for boosting inbox placement and subscriber engagement.

December 28, 2018
Written by Elise Schoening

FunnelCake's Lead-To-Revenue Management Solution Aims To Bridge Marketing, Sales Gap

FunnelCake’s lead-to-revenue management system is designed to unify lead and opportunity data from Salesforce to deliver actionable, full-funnel reporting for sales and marketing leadership.

December 14, 2018
Written by Elise Schoening

Radius Aims To Offer Single B2B Data Source With Unify Platform

Radius Unify’s enterprise B2B customer data platform is designed to allow B2B marketers to access a single data source, so they can streamline their pipeline, transform their data strategy and improve customer experiences. FEATURES/FUNCTIONALITY The platform is positioned to give marketers a 360-degree view of every possible customer via The…

December 10, 2018
Written by Elise Schoening

VanillaSoft Blends Data Management And Cadence Automation In Sales Engagement Platform

VanillaSoft’s sales engagement platform aims to empower sales reps to respond to new leads faster, interact with leads more consistently and across more channels and generate more qualified opportunities.

December 3, 2018
Written by Elise Schoening

TwentyThree Offers Platform For Webinar Creation, Analytics

TwentyThree Webinars aims to provide a single tool for marketers to run and analyze webinars. It is positioned to bring landing pages, emails, production and on-demand videos into a streamlined, end-to-end platform that also enables marketers to gain a full understanding of webinar performance.

November 23, 2018
Written by Elise Schoening

SAP Unveils Intelligent Services For Its Marketing Cloud Offering

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and drive revenue.

November 16, 2018
Written by Elise Schoening

Seismic Launches HomePage To Deliver Personalized Seller Experiences, Drive Sales Efficiency

Seismic is a situationally aware homepage for sales people that is designed to spotlight relevant information for each individual seller and recommend next steps based on what is likely to help them engage their unique set of buyers.

November 12, 2018
Written by Elise Schoening