News Briefs

Metadata.io Integrates LinkedIn Conversation Ads Into Demand Gen Platform

Metadata.io partnered with LinkedIn to incorporate Conversation Ads into its demand generation platform. The integration aims to help customers set up, manage and measure LinkedIn Conversation Ad campaigns using Metadata’s ad flow templates and playbook libraries.

June 16, 2021
Written by Kelly Lindenau

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

InsideView, a Demandbase company, incorporated Bombora’s Company Surge intent data into its B2B data and intelligence platform, with will allow users to combine intent signals with other data sets to gain a competitive advantage.

June 16, 2021
Written by Michael Rodriguez

2021 B2B Sales & Marketing Exchange Returns To Boston

Like many other companies, Demand Gen Report (DGR) had to pivot to virtual experiences in 2020 during the lockdown of the Covid-19 pandemic. Now, after more than 15 months of delivering successful virtual events, DGR will host the 3rd annual B2B Sales & Marketing Exchange (#B2BSMX) in-person from Aug. 9-11, 2021,…

June 11, 2021
Written by Kelly Lindenau

SurveyMonkey Rebrands As Momentive, An Agile Experience Management Company

SurveyMonkey has been synonymous with market research and survey software for the last two decades. The company's solutions are used by 20 million active users and 345,000 organizations around the world, including IBM and Nasdaq.

June 9, 2021
Written by Klaudia Tirico

Salesforce Announces New Features To Help Digital 360 Users Build Buyer-Centric Digital Strategies

Salesforce recently unveiled new capabilities within its Digital 360 platform. The updates to the Marketing and Commerce Clouds are designed to provide users with buyer insights, connected buyer experiences and deal management technologies to develop customer-first digital strategies.

June 8, 2021
Written by Michael Rodriguez

iContact Acquires Moz To Strengthen SEO, Email & Digital Marketing Platform

Moz, an SEO software provider, was acquired by email marketing company iContact. The combined technologies will form an SEO, email and digital marketing solutions suite for small and mid-sized businesses (SMBs).

June 8, 2021
Written by Kelly Lindenau

Bizzabo Acquires X.ai To Personalize Event Experiences & Networking

Bizzabo, an event platform, acquired artificial intelligence scheduling tool x.ai. Bizzabo will integrate x.ai’s meeting automation capabilities into its platform to help event participants create connections at virtual, in-person and hybrid events.

June 8, 2021
Written by Kelly Lindenau

News Briefs

Metadata.io Integrates LinkedIn Conversation Ads Into Demand Gen Platform

InsideView Integrates Bombora Intent Data To Improve Buyer Intelligence Offerings

2021 B2B Sales & Marketing Exchange Returns To Boston

SurveyMonkey Rebrands As Momentive, An Agile Experience Management Company

Salesforce Announces New Features To Help Digital 360 Users Build Buyer-Centric Digital Strategies

iContact Acquires Moz To Strengthen SEO, Email & Digital Marketing Platform

Bizzabo Acquires X.ai To Personalize Event Experiences & Networking

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