News Briefs

Validity Collaborates With Adobe For Deeper Email Analytics & Insights

Validity, a data management solution, partnered with Adobe as part of the Adobe Exchange Partner Program to help build upon existing synergies between Validity’s Everest email success platform and Adobe Campaign, which orchestrates, launches and measures personalized cross-channel marketing campaigns.

December 17, 2021
Written by Kelly Lindenau

Influitive Acquires PostBeyond To Streamline Brand Advocacy & Awareness

Influitive Corporation, an engagement software provider for customer advocacy and online communities, acquired PostBeyond, a venture-backed SaaS company for employee advocacy and social selling.

December 13, 2021
Written by Kelly Lindenau

Agent3 Hires Ex-Forrester Analyst In VP Role

Agent3, an end-to-end ABM provider, hired former Forrester VP, Principal Analyst, Alisa Groocock, as VP to strengthen its consultancy proposition and help drive marketing success for key global accounts. In her new role, Groocock will work closely with key clients in the business technology space to help advise them on ABM and…

December 13, 2021
Written by Kelly Lindenau

True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

True Influence, an intent-based data and marketing provider powered by MeritB2B, welcomed The Trade Desk as its primary media buying platform to fulfill programmatic campaigns purchased through DisplayBase, True Influence's integrated B2B media management product.

December 7, 2021
Written by Kelly Lindenau

OneScreen.ai Welcomes Jeanne Hopkins As Chief Revenue Officer

OneScreen.ai, a SaaS-enabled B2B market network provider for out-of-home (OOH) advertising, named Jeanne Hopkins as Chief Revenue Officer (CRO). Earlier this year, Hopkins joined OneScreen.ai’s Advisory Board to help deliver the first market network for OOH advertising.

December 2, 2021
Written by Kelly Lindenau

Bizzabo Acquires Klik To Facilitate Data-Driven Event Experiences

Bizzabo, an event experience OS, acquired Klik, a smart wearables technology, to help measure attendee engagement, participation and networking at in-person events.

November 30, 2021
Written by Kelly Lindenau

MeritB2B Acquires True Influence To Provide Full Funnel B2B Data, ABM & Demand Gen Solutions

MeritB2B, a B2B data, analytics and performance marketing solutions provider, acquired True Influence, an intent-based data and marketing provider, to create a full-funnel end-to-end solution designed to help marketers create successful omnichannel campaigns.

November 30, 2021
Written by Kelly Lindenau

News Briefs

Validity Collaborates With Adobe For Deeper Email Analytics & Insights

Influitive Acquires PostBeyond To Streamline Brand Advocacy & Awareness

Agent3 Hires Ex-Forrester Analyst In VP Role

True Influence Partners With The Trade Desk To Increase Digital Advertising Effectiveness

OneScreen.ai Welcomes Jeanne Hopkins As Chief Revenue Officer

Bizzabo Acquires Klik To Facilitate Data-Driven Event Experiences

MeritB2B Acquires True Influence To Provide Full Funnel B2B Data, ABM & Demand Gen Solutions

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