ON24, a digital experience platform, released ON24 Go Live, a self-service solution designed to help users stream live video events and deliver interactive, engaging experiences for audiences. The solution, which is available now, was first introduced at the company's “ON24 Experience: Innovation in the Age of Engagement” event in October…

Consensus, a demo automation platform, integrated its offering with sales engagement platform Outreach to enable pre-sales and sales teams to better align in delivering interactive video demos, automate organic stakeholder discovery and use stakeholder insights to deliver a better buying experience.

Conversion intelligence platform Unbounce acquired LeadsRx, a marketing analytics SaaS platform that aims to streamline marketing channel performance measurement. Together, the two companies intend to unlock new opportunities for marketing and business growth and position Unbounce to bring marketing attribution to SMB customers.