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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Eloqua’s IPO Filing Brings Marketing Automation Into Public Spotlight

Eloqua announced Wednesday that it has filed a registration statement with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of shares of its common stock. The company plans to list on the Nasdaq Global Market under the symbol ELOQ. The number of shares to be…
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DemandGen International Named To Inc. 500 List of Fastest Growing Firms

DemandGen International, Inc., a global team of marketing automation and lead management consultants, has ranked number 363 in Inc. Magazine's 30th annual Inc. 500, with a three-year growth of 940%. Danville, CA-based DemandGen International currently boasts more than 200 customers across 12 countries worldwide, including mega brands Apple, American Express,…
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BtoB Buyers Taking ‘Consumerized’ Path To Purchase, New Study Shows

As the BtoB landscape continues to demand more buyer-centric strategies and tactics, new research shows an increased focus on the consumerization of BtoB buying habits. Consumer expectations of flexible pricing models, free trials and access to solutions across multiple platforms is now migrating to the business world. These and other…

iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM

Email marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference. Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve…

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite

ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time. Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of…
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Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments

Nurtured BtoB sales leads are nearly nine times more likely to result in sales appointments than cold calls, according to a recent internal study conducted by Sales Engine International, a BtoB integrated marketing and sales acceleration firm. For the study, Sales Engine International tapped into the same BtoB marketing sales…
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