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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

DemandGen International Expands to Asia and UK

Capitalizing on the growing interest in marketing automation in global markets, consulting firm DemandGen International, Inc. announced the opening of new offices in Singapore and London. DemandGen Founder and CEO Americas, David Lewis, explained that this important expansion will allow the firm to extend support for enterprise clients in these…

Pardot Adds Opt-In Tracking Code For EU Privacy Directive Compliance

Following the finalization of Europe’s new privacy regulations, marketing automation software providers are taking notice and adding features and functions to help clients adhere accordingly. Pardot, a provider of cloud marketing automation software, today announced the addition of security features, including adjustable cookie-based tracking settings and opt-in tracking code for…
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Eloqua Lauches AppCloud Connector To Integrate Marketing Ecosystem

At Eloqua Experience Europe June 21, 2011, Eloqua unveiled the “Eloqua AppCloud,” calling it an “online marketplace for BtoB marketing applications.” Designed as a platform for the marketing application community, Eloqua launched its AppCloud with 20 “connectors,” including Lithium Technologies, Jigsaw and ON24, but anticipates a substantial expansion of the…
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SalesFUSION Partners With Sage Software

SalesFUSION, an integrated sales and marketing demand generation platform, recently announced its partnership with Sage Software, a global supplier of business management software, adding to Microsoft Dynamics CRM and AppExchange among other CRM integrations. SalesFUSION’s marketing platform is built from a CRM-style database designed to allow more flexibility and integration…
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Rainmaker Systems Receives $3.9 Million In Direct Common Stock Offering

Rainmaker Systems, a provider of BtoB e-Commerce sales solutions, today announced the completion of its registered direct offering of units consisting of one share of common stock and a warrant to purchase 0.40 shares of common stock. The shares of common stock and warrants were offered and sold after an…
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Act-On Reports Record Q2; Adds 137 New Customers

Act-On Software, a provider of cloud-based integration marketing platforms, announced the close of a record Q2 2011, highlighted by revenue growth of 269% over the same period last year. The company also added 137 new customers in the quarter and achieved 49% quarter over revenue growth from Q1 2011. Act-On’s…
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Callidus Software Acquires iCentera To Extend Cross-Selling Opportunities

Callidus Software recently announced the acquisition of iCentera, a provider of SaaS solutions for sales enablement. Financial terms of the transaction were not disclosed. Through the acquisition, Callidus plans to integrate the SaaS-based sales enablement platform to its core pillars of sales performance management: Selection, Onboarding, Coaching and Learning and…
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