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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

LiveRamp Announces Jessica Shapiro As New CMO

LiveRamp Announces Jessica Shapiro As New CMO

LiveRamp, a data enablement platform, welcomed Jessica Shapiro as its new CMO. In her role, Shapiro will report to CEO Scott Howe and help lead LiveRamp’s growth journey, with a specific focus on the company’s privacy-first data collaboration platform, Safe Haven. 
TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius Announces LinkedIn Matched Audiences Integration

TrustRadius, a research and review platform, revealed an intent data integration with LinkedIn Matched Audiences. The new partnership seeks to provide Matched Audience users with downstream intent data from TrustRadius to help them target and convert in-market buyers in the late stages of the buying cycle.
Drift Introduces Conversation Cloud At FLASH Miami Event

Drift Introduces Conversation Cloud At FLASH Miami Event

Drift, a provider of conversational marketing and sales tools, released a new product designed to personalize the customer’s online experience. By combining its core products into one suite of tools, the company intends to offer a line of communication between the buyer and the seller, providing the buyer with instant,…
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