News Briefs

Visual IQ Acquires Refined Labs To Enhance Attribution Offerings

Marketing attribution software Visual IQ acquired Refined Labs, a German attribution and customer journey analytics provider, to strengthen its global attribution offering.

October 25, 2016
Written by Klaudia Tirico

Conductor Launches Business Insights Solution For Content, SEO Measurement

Content and SEO intelligence platform Conductor has launched Insight Stream, a solution designed to help marketers manage content and SEO strategy.

October 24, 2016
Written by Klaudia Tirico

Invoca Debuts Marketing Cloud For Phone Conversations

Invoca, a call monitoring technology company, has launched Voice Marketing Cloud, a solution it says can connect insights from voice conversations to the rest of the customer journey by bringing a full suite of marketing automation capabilities to phone calls.

October 21, 2016
Written by Klaudia Tirico

Wipro Limited To Acquire Appirio, Create Cloud Transformation Practice

Wipro Limited, an IT services company, announced that it has agreed to acquire global cloud services company Appirio for $500 million. Appirio is known as a systems integrator that helps customers run Salesforce and Workday software.

October 20, 2016
Written by Klaudia Tirico

Infogroup Media Solutions Extends Data Offerings To B2B Marketers

Infogroup Media Solutions, the business and consumer multichannel marketing data division of parent Infogroup, has launched IMS Business Genetics to extend its data offerings for B2B marketers, according to the company.

October 18, 2016
Written by Klaudia Tirico

Stirista Launches Contact Data Plug-In For B2B Marketing And Sales

Data-driven marketing agency Stirista unveiled a new Google Chrome browser extension that it said will enable B2B marketing and sales professionals to collect verified contact information from prospects’ LinkedIn profiles.

October 17, 2016
Written by Brian Anderson

Study: Less Than 20% Of Companies Can Track Leads Through The Funnel

Measuring marketing performance continues to be a big hurdle for most organizations, according to new research conducted by the marketing automation consultancy LeadMD. The research shows that only 18% say that they are able to track leads through the funnel from opportunity to revenue.

October 14, 2016
Written by Brian Anderson

News Briefs

Visual IQ Acquires Refined Labs To Enhance Attribution Offerings

Conductor Launches Business Insights Solution For Content, SEO Measurement

Invoca Debuts Marketing Cloud For Phone Conversations

Wipro Limited To Acquire Appirio, Create Cloud Transformation Practice

Infogroup Media Solutions Extends Data Offerings To B2B Marketers

Stirista Launches Contact Data Plug-In For B2B Marketing And Sales

Study: Less Than 20% Of Companies Can Track Leads Through The Funnel

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