News Briefs

SugarCRM Debuts Facebook Leads Integration

SugarCRM has released Facebook Leads Integration to enable automation between Facebook’s Lead Ads offering and customers. The integration will allow customers to connect with their preferred ads and offers, while making it easy for businesses to receive leads in real time, according to the company.

November 22, 2016
Written by Klaudia Tirico

Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Marketing automation solution provider Lead Liaison announced it has integrated with the Citrix GoToWebinar platform.

November 21, 2016
Written by Klaudia Tirico

Sprinklr Acquires Little Bird To Enhance Influencer Intelligence

Social media platform Sprinklr has acquired Little Bird, a Portland-based technology company that helps companies identify social media influencers.

November 18, 2016
Written by Klaudia Tirico

Picture It: Snapchat As A $20 Billion Public Company

Snapchat has reportedly filed for an initial public offering (IPO), bringing the social messaging app closer to a $20 billion to $25 billion U.S. stock market debut. Reuters, quoting sources familiar with the situation, said the company could go public as soon as March 2017.

November 17, 2016
Written by Carol Krol and Adam Blair

Oracle Adds Automation, Data And Content Features To Its Marketing Cloud

Oracle Marketing Cloud announced it has unveiled three additional marketing automation and content marketing capabilities to its platform.

November 15, 2016
Written by Brian Anderson

Study: B2B Execs Prefer Thought Leadership Content Via Facebook Over Other Networks

Facebook’s ongoing focus on content may be bearing fruit, as new research from the content marketing agency Grist shows that more than three-quarters (79%) of B2B C-suite executives were likely to engage with thought leadership content on Facebook, compared with Twitter (73%) and LinkedIn (68%).

November 14, 2016
Written by Brian Anderson

Adobe To Acquire TubeMogul For $540 Million, Strengthen Video Ad Offerings

Adobe announced that it has entered a definitive agreement to acquire TubeMogul, a video advertising solution provider, for approximately $540 million. The company states that the acquisition will create an end-to-end advertising and data management solution for video content.

November 10, 2016
Written by Brian Anderson

News Briefs

SugarCRM Debuts Facebook Leads Integration

Lead Liaison Enhances Webinar Planning Capabilities With GoToWebinar Integration

Sprinklr Acquires Little Bird To Enhance Influencer Intelligence

Picture It: Snapchat As A $20 Billion Public Company

Oracle Adds Automation, Data And Content Features To Its Marketing Cloud

Study: B2B Execs Prefer Thought Leadership Content Via Facebook Over Other Networks

Adobe To Acquire TubeMogul For $540 Million, Strengthen Video Ad Offerings

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