News Briefs

LinkedIn Unveils Website Demographics Tracking Tool

LinkedIn has released Website Demographics, a free reporting tool that enables users to gain insights about the types of professionals visiting their websites.

July 27, 2017
Written by Matthew Halchak

Marketo Site Outage Causes Social Stir Among Users

Earlier today, Marketo experienced a complete platform outage. Users were unable to log into the Marketo website in order to access their campaigns during the outage.

July 25, 2017
Written by Klaudia Tirico

HubSpot Acquires Kemvi To Incorporate AI Into CRM Platform

HubSpot has announced that it has acquired Kemvi, a startup supplying artificial intelligence (AI) and machine learning capabilities designed to help sales reps improve relationships with potential customers. Terms of the deal were not disclosed.

July 25, 2017
Written by Klaudia Tirico

6sense Names New CEO To Drive Growth Of Intelligent Marketing Platform

AI and big-data powered marketing cloud 6sense has appointed Jason Zintak as CEO to help drive growth and oversee the technological development of the company. 6sense Founder and former CEO Amanda Kahlow will maintain an active role in the company as Chief Strategy Officer and Executive Chairman.

July 24, 2017
Written by Matthew Halchak

Invoca Unveils AI Capabilities Within Voice Marketing Cloud

Call intelligence company Invoca has released Signal AI, a new technology within the company’s Voice Marketing Cloud designed to analyze the context of phone conversations in real time, identifying customer behaviors and patterns.

August 7, 2017
Written by Matthew Halchak

Oracle Expands Cloud at Customer Services To Drive Business Insights and Development

Oracle has expanded the services available through Oracle Cloud at Customer, which now spans all of Oracle’s PaaS categories and SaaS services. The service offers companies the choice of where to store data and applications, as well as a path to easily move critical business applications to the public cloud.

July 21, 2017
Written by Matthew Halchak

LookBookHQ Launches Explore Product For Content Personalization

LookBookHQ, a content marketing engagement platform, has released Explore, a new product within its Intelligent Content Platform. Explore is designed to eliminate the need for one-off landing pages and microsites, enabling marketers to deliver personalized content destinations to buyers and meet buyers’ evolving expectations.

July 20, 2017
Written by Matthew Halchak

News Briefs

LinkedIn Unveils Website Demographics Tracking Tool

Marketo Site Outage Causes Social Stir Among Users

HubSpot Acquires Kemvi To Incorporate AI Into CRM Platform

6sense Names New CEO To Drive Growth Of Intelligent Marketing Platform

Invoca Unveils AI Capabilities Within Voice Marketing Cloud

Oracle Expands Cloud at Customer Services To Drive Business Insights and Development

LookBookHQ Launches Explore Product For Content Personalization

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