Industry Insights

TechTarget Unveils Prospect-Level Intent Data, Enabling True Personalization For Sales

Account-based marketing as a practice has empowered marketing teams to achieve a new level of personalized engagement with their ideal customers with a more focused approach to targeting buyers. Now, as the industry accelerates to digital transformation, it is more important than ever to conduct more relevant, personalized outreach to…

September 16, 2020
Written by Klaudia Tirico

To Boost Partner Engagement, ChannelWeek Experts Stress It’s Time Go Digital … And Personal

Maximizing partner engagement — the holy grail for many channel program leaders — was given master-class treatment in the series of online presentations made during ChannelWeek at the end of August.

September 2, 2020
Written by Terry Moffatt

As Businesses Bounce Back Post-COVID, B2B Orgs Prioritize Accounts On The Rebound

As businesses slowly start to reopen, B2B marketers will be tasked to reignite their business operations and identify when their target accounts are ready to do business again.

August 12, 2020
Written by Michael Rodriguez

New Research: Marketers Increase Investment In ABM Following Early Success; Still Struggle With Data And Measurement

COVID-19 has caused many B2B marketers to double down on ABM and engage their audiences with account-based targeting and insights. With social distancing influencing how marketers operate, ABM has become integral to adapting business operations to better cater to audiences that are in-market.

August 5, 2020
Written by Michael Rodriguez

#Bii20 Webinar Series Highlights Importance Of Intent Data, Buyer Interdependence & ABM To Reach Audiences

With the advent of COVID-19, the B2B industry has undergone a massive shift in the way marketers are reaching their target audiences, allowing them to leverage data insights and buyer trends for effective strategy building. Reliance on data insights has gone from a method of driving engagement and performing outreach…

July 29, 2020
Written by Michael Rodriguez

Experts Point To Buying Groups & Bad Data As Impediments To Attribution Modeling

Attribution is not a new model of measurement, but in the age of digital transformation, it has evolved as the buyer’s journey became more complex. With organizations having multiple decision-makers in buying groups to research a potential purchase, attribution has become difficult for marketers to accurately assess the value of…

July 22, 2020
Written by Klaudia Tirico

New Research: Sales Teams Turn To Data, Tech & Buyer Trust To Overcome Challenges Of COVID-19

The impact of COVID-19 on the B2B sales industry has caused a significant shift in standard operations, as sales managers and their SDRs have to adapt to the challenges of social distancing and other safety protocols.

July 15, 2020
Written by Michael Rodriguez