Industry Insights

B2B Community Bands Together To Offer Covid-19 Relief Efforts & Resources

The COVID-19 crisis has forced many companies to pivot strategies, reallocate budgets and adapt to a virtual-only environment. During this challenging time, many solution providers have shifted their standard sales messaging to be more community and customer-focused and offer ways to help companies cope with new realities.

May 6, 2020
Written by Klaudia Tirico

The State of iPaaS: Expansion Of Martech Map Drives Greater Need For Integration And Automation

iPaaS — integrated platforms as a service — is a relatively new term in the martech space, but it has been quietly gaining traction over the last several years. According to chiefmartec.com, the martech landscape has grown by 13.6%; as the number of solutions continues to expand, marketers are increasingly…

April 29, 2020
Written by Marjorie Romeyn-Sanabria

Chatbot Bootcamp: Training Virtual Assistants To Enhance The Customer Experience

A key value of chatbots is that their artificial intelligence means they can provide answers and be ready to use right out of the box. However, while bots are smart, the reality they learn over time, so many organizations are realizing bots should still be trained by the organization to…

April 22, 2020
Written by Klaudia Tirico

B2B Marketers Sound Off: What’s Working In ABM During & Post-COVID-19?

With many businesses pivoting marketing strategies and canceling events due to the current COVID-19 outbreak, maintaining an ABM strategy in the B2B market is becoming increasingly more challenging. Despite the unknowns, keeping the engagement engine running with ABM is still a viable opportunity for businesses looking to build momentum during…

April 15, 2020
Written by Demand Gen Report Team

B2B Orgs Make Authentic Connections With Audiences On Social Channels Amid ‘Social Distancing’

During a time when “social distancing” has become the new norm, it’s no surprise most people are turning to social media to connect with friends, family, colleagues and buyers. The digital world has quickly become a safe alternative for B2B organizations to maintain relationships with prospects and customers alike, as…

April 8, 2020
Written by Klaudia Tirico

ABM Innovation Summit Keynote Spotlights 3 Core Concepts Of Third Phase Of ABM

Demand Gen Report has been covering the rapid growth of account-based marketing and key players — from practitioners to solution providers — in the space from the start. Year over year, our benchmark research shows more marketers already practicing or planning to practice ABM in some way. Our 2019 research revealed…

April 1, 2020
Written by Klaudia Tirico

Exclusive Q&A With Messenger: Will Chat Apps Be the ‘New Norm’ In B2B?

Messaging apps such as WhatsApp, Messenger from Facebook and Google Hangouts are common tools to use to connect with friends and family. But they are quickly becoming more widely adopted by B2B and B2C businesses, especially as buyers continue to demand more authentic, relevant conversations with sales reps.

March 18, 2020
Written by Klaudia Tirico