Industry Insights

NetLine Research: 83% Of Pandemic Content Consumed Equaled The Total Content Consumed In 2019

With the pandemic shaking up B2B in 2020 and marketers ramping up their content production to meet the demand for information, the amount of educational content produced and consumed going into 2021 increased significantly. The 2021 State Of Content Consumption & Demand Report from NetLine revealed that 83% of the…

June 9, 2021
Written by Michael Rodriguez

#B2BMX Monday Recap: Leveraging Research-Backed Content & Personalized Outreach For ABM Success

2020 was a true turning point for account-based marketing, as organizations doubled down on their ABM plays to engage with audiences on a more personal, human level during the age of digital transformation. According to Demand Gen Report research, 73% of marketers’ ABM expectations were exceeded during 2020. Given the prominence,…

June 9, 2021
Written by Kelly Lindenau & Michael Rodriguez

#B2BMX Takes ABM To The Next Level With Renewed Focus On Account Targeting & Engagement

Account-based marketing (ABM) established its place as a business imperative, with many modern B2B organizations doubling down on the strategy in our new, digital-first world. With that in mind, both ABM veterans and newcomers will have something to look forward to at the 2021 B2B Marketing Exchange: Next-Level ABM.

June 2, 2021
Written by Michael Rodriguez

#COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage

As B2B marketers continue to navigate the digital-first, hybrid world of marketing, they are looking for new ways to engage their key accounts in meaningful ways to conversions and build their brand. This new mindset has challenged organizations to become more creative with their campaign strategies and go-to-market programs in…

May 19, 2021
Written by Kelly Lindenau & Michael Rodriguez

Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth

Forrester recently held its B2B Summit North America virtual event, an annual conference where B2B experts, analysts, thought leaders and solution providers gathered to share trends and best practices around new strategies and solutions B2B organizations are adopting to accelerate their brand growth and optimize their go-to-market strategies.

May 13, 2021
Written by Michael Rodriguez

Adobe Summit 2021: Why Marketing Teams Need To Fully Embrace The Digital World

The industry’s rapid transformation to the digital medium blurred the lines between B2B and B2C buying experiences, paving the way for prospects’ demands for self-service buying experiences and community-driven approaches. While B2B marketing teams have no choice but to meet these needs, they often lack the tools to execute it.

May 11, 2021
Written by Kelly Lindenau

Demandbase Acquires InsideView, DemandMatrix To Create Premium B2B Data & Intelligence Solutions

Less than a year after Demandbase joined forces with Engagio, the company announced it acquired InsideView, a leader in sales and marketing intelligence, and DemandMatrix, a top provider of technographic data and intelligence. Both acquisitions will significantly expand the Demandbase One B2B Go-To-Market Suite, which the company unveiled in November…

May 4, 2021
Written by Klaudia Tirico