Industry Insights

Q&A With Adobe’s Brian Glover: The New Era Of CX Initiatives

Adobe released two new CDPs — B2B and business-to-person (B2P) — for its Experience Cloud, which seeks to help companies navigate through shifting buying experiences, deliver compelling customer experiences (CX) and better understand each customer.

October 19, 2021
Written by Kelly Lindenau

Marketers Prioritize Multichannel Engagement, Data & Process Consolidation For Experiential ABM

ABM is getting more human in a digital-first world. Organizations are beginning to focus more on 1:1 experiential ABM programs, blending account-based plays and traditional demand gen to build more targeted strategies that humanize their brand and deliver unique experiences that cater to key decision makers’ needs. This shift emphasizes…

October 13, 2021
Written by Michael Rodriguez

B2B & Chill: An Analysis Of On-Demand Streaming Services In Marketing

Consumer streaming services hold the lion’s share of the at-home entertainment market, with predictions estimating these services will generate $184 billion by 2027. On-demand video services are one of modernity’s simple pleasures, and various B2B organizations are recognizing their untapped potential. Companies such as Demandbase, Terminus and Salesforce all created…

October 6, 2021
Written by Kelly Lindenau

Q&A With Chris Hyde, Validity: Inside The V Release Of DemandTools

Data collection and analysis presents a slippery slope for marketers, especially in today’s digital-driven world. Although ease of data collection is at an all-time high, nearly 25% of marketers don’t have a formal data acquisition strategy in place and 51% don’t have a standard operating procedure for marketing and sales…

October 5, 2021
Written by Kelly Lindenau

Best Of #B2BMX: Beloved Classics & New Releases Dominate The B2B Airwaves As RevOps, Interactive Brand Storytelling & Personalized Content Take Center Stage

It’s in the name: The Best of B2BMX (#BOB2BMX) event series highlighted the best sessions from Demand Gen Report’s (DGR) B2BMX 2021 event series. Not wanting to relegate its presenters to one hit wonder status, the DGR team combed through our blockbuster presentations to curate a targeted selection of high-rated…

September 30, 2021
Written by Kelly Lindenau & Michael Rodriguez

Salesforce Research: 90% Of Marketers Evolve Their Digital Marketing Strategies In Response To Rapid Digital Transformation

Meeting buyer expectations is simultaneously becoming one of the most critical and complicated responsibilities of marketers due to the Covid-19 pandemic and rapid shift to digital, new research shows. Salesforce’s Seventh Edition of the State of Marketing report revealed that 90% of marketers evolved their digital marketing strategies to better…

September 16, 2021
Written by Michael Rodriguez

Why GTM Must Be Intentional: Terminus Co-Founder Sangram Vajre Discusses New Book ‘MOVE’

By definition, a go-to-market (GTM) plan seems relatively straightforward: It details how an organization can engage with customers to convince them to buy their product or service and to gain a competitive advantage. However, successful implementation is no easy feat — and it’s often where companies get stuck, a theory…

September 8, 2021
Written by Kelly Lindenau