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Financial News

This section will highlight the latest financial announcements from all of the prominent marketing automation, CRM and other solution vendors in the industry.

Influitive Raises $30.5M For Product Development, Global Expansion

Influitive Raises $30.5M For Product Development, Global Expansion

Influitive, an advocate marketing platform provider, has raised $30.5M in a Series B round of funding. The company will use the investment to expand its AdvocateHub platform, develop new products and broaden its global reach. The company recently signed its 250th customer, hired its 100th employee and has more 20,000…
Hive9 Secures $5.4 Million In Funding For Product Development

Hive9 Secures $5.4 Million In Funding For Product Development

Hive9, a marketing planning and performance management software vendor, announced $5.4 million in funding. The investment round, led by LiveOak Venture Partners and Silverton Partners, will be used to further product development. Hive9’s solutions are designed to provide marketers with insights to drive decisions which maximize revenue. The newly announced…
Lattice Raises $28 Million To Grow Market Share, Attract New Partners

Lattice Raises $28 Million To Grow Market Share, Attract New Partners

Lattice Engines closed a $28 million Series D financing round, which the company plans to use to accelerate market growth and attract new partners and employees. Over the past year, Lattice has experienced increased global demand and responded with partnerships in Europe and Asia Pacific. In addition, it has announced…
Corporate Visions Acquired By Sentinel Capital Partners

Corporate Visions Acquired By Sentinel Capital Partners

Corporate Visions has been acquired by private equity firm Sentinel Capital Partners for an undisclosed fee. The acquisition positions Corporate Visions to execute its product development and expansion plans, according to officials for both companies. Over the past five years, Corporate Visions has grown 43% annually and completed four acquisitions,…
Kapost Launches Insights Dashboard, Secures $10.25 Million In Funding

Kapost Launches Insights Dashboard, Secures $10.25 Million In Funding

Kapost unveiled its Insights dashboard, a tool designed to help marketers measure and optimize the assets within their content library. The solution positions users to gain a holistic view of their content lifecycle — from tracking content production cycles to measuring the total reach, leads and revenue attributed to every…

6sense Raises $20 Million In Series B Funding

6sense has raised $20 million in a Series B funding round, which comes less than a year after launching its SaaS-based predictive intelligence platform. The round of funding was led by Bain Capital Ventures (BCV), and brings the company's total financing to $36 million. Battery Ventures and Venrock, who both…

Marketo Announces 56% Year-Over-Year Revenue Growth For 2014

Marketo announced its fourth quarter and full year 2014 financial results, highlighting 50% growth in revenue Q4 2014 and an annual revenue increase of 56% year-over-year — bringing the overall total to $150 million. The announcement comes after a busy year for the company, where it saw the LaunchPoint ecosystem…
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