Lattice Raises $28 Million To Grow Market Share, Attract New Partners

Lattice Engines closed a $28 million Series D financing round, which the company plans to use to accelerate market growth and attract new partners and employees.

Over the past year, Lattice has experienced increased global demand and responded with partnerships in Europe and Asia Pacific. In addition, it has announced more than 35 data partnerships with companies such as Dun & Bradstreet, Lexis Nexis, Experian, Profound Networks and Bombora.

“In the past decade there has been a massive shift in B2B marketing towards predictive solutions. It’s no longer enough to be a modern marketer. It’s about being a predictive marketer,” said Shashi Upadhyay, CEO of Lattice. “By leveraging Big Data and powerful analytics, B2B marketers today have the same power of prediction as consumer giants such as Amazon and Netflix.”

The funding round was led by River Cities Capitals Funds and Piper Jaffray Merchant Banking, to bring total investments in Lattice to $75 million. Other investors in the round included Blue Cloud Ventures and previous Lattice investors Sequoia Capital and New enterprise Associates.

Doug Leon, a former Sequoia partner, has also joined Lattice’s Board of Directors.

“Lattice helps customers dramatically improve one of the most important drivers of growth – sales efficiency,” he said. “They’ve already emerged as the leader in this fast-growing market, with more customers than all of the other companies combined.”