Financial News

SalesPredict Reports 14X Year-Over-Year Revenue Increase

Predictive marketing platform provider SalesPredict announced that the company has seen 14-times increase in revenue compared to the previous year. The revenue growth positions the company to expand its employee base and grow its share of the B2B predictive analytics market. By using predictive analytics in conjunction with data from…

November 24, 2015
Written by Brian Anderson

Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions

Teradata announced plans to exit the marketing applications business by the early part of 2016, a move intended to help the company focus on enhancing its data and analytics offerings, while also opening up an estimated $120 million in operating income for 2016.

November 13, 2015
Written by Brian Anderson

SnapApp Raises $12M To Enhance Platform, Expand Team

SnapApp received $12 million in Series A funding, which the company plans to use to accelerate development of its platform for creating, publishing, managing and measuring interactive content. The company also anticipates using the funding — led by Providence Equity Partners — to expand its team.

November 4, 2015
Written by Kim Zimmermann

SweetIQ Raises $4.2M To Boost Local Marketing Automation Growth

SweetIQ, a local marketing automation platform provider, has raised $4.2 million in Series A funding that is intended to help the company expand its team and accelerate product development.

November 3, 2015
Written by Brian Anderson

Marketo Sees 40% Year-Over-Year Revenue Increase For Q3 2015

Marketo has unveiled its financial results for Q3 2015, highlighting a 40% year-over-year increase in revenue to $54.9 million. The company also noted a 54% increase in deferred revenue year-over-year, raising to $82.1 million.

October 23, 2015
Written by Brian Anderson

EverString Gains $65 Million In Funding, Expands Predictive Ad Targeting Offerings

EverString, a predictive marketing vendor, has unveiled EverString Predictive Ad Targeting, a solution designed to bring an account-based and predictive approach to how B2B marketers target their ad spend through the help of predictive analytics.

October 13, 2015
Written by Brian Anderson

Code42 Gains $85 Million To Develop Data Intelligence Offerings

Code42, a data security and analytics startup headed by former Eloqua Chairman and CEO Joe Payne, received $85 million in Series B funding. The funds are intended to help the company to develop its analytics and data intelligence offerings and expand market share.

October 8, 2015
Written by Brian Anderson

Financial News

SalesPredict Reports 14X Year-Over-Year Revenue Increase

Teradata To Exit Marketing Applications Business To Focus On Data And Analytics Solutions

SnapApp Raises $12M To Enhance Platform, Expand Team

SweetIQ Raises $4.2M To Boost Local Marketing Automation Growth

Marketo Sees 40% Year-Over-Year Revenue Increase For Q3 2015

EverString Gains $65 Million In Funding, Expands Predictive Ad Targeting Offerings

Code42 Gains $85 Million To Develop Data Intelligence Offerings

More...

Lead2Pipeline Reveals Global Partnership, New VP Of Strategic Accounts

Allego Welcomes Heather Moses As CMO

Fuel Cycle Offers Multilingual Solution Designed To Cater Market Research To Global Audiences

3 Questions To Ask For More Efficient Marketing

RollWorks Releases Free In-Market Account Finder

#B2BMX Preview: A Sneak Peek Into B2B’s Biggest Event

Momentive Upgrades Survey Creation Capabilities For SurveyMonkey

ON24 Elite Explore Aims To Help Customize Webinar Experiences

2023 Demand Generation Benchmark Survey: Orgs Prio…

What’s Working In Revenue Management & Metrics…

2023 CMO Outlook Guide: Top Priorities & Chall…

2023 Database Strategies & Contact Acquisition…

What’s Working In Personalization? The Power Of Cu…

From Lackluster To Blockbuster: How CTV Gives B2B Brands A…

When “Just Right” Just Works: The Goldilocks Effect Of ABM

CTV As Performance Marketing: A Tale Of Two B2B Case…

How To Plan, Build & Scale Your ABM Strategy In…