Demanding Views

3 Essential Tips To Drive Your Social Media ROI

By Lori Moriarty, Account Marketing Analyst, Televerde Social media is growing up. In the past you may have had an intern or a recent college grad running the Twitter account and sending out updates. In a recent infographic by WebDAM, social media marketing budgets will double over the next five…

January 14, 2014
Written by Kim Zimmermann

4 Marketing Tech Trends To Watch in 2014

By David M. Raab, Principal, Raab Associates I'm not a big fan of year-end summaries and forecasts, mostly because I produce summaries and forecasts all year round. That said, here are my top four marketing technology trends to watch: Customer data platforms, digital advertising, predictive analytics and tracking consumer behavior.

January 7, 2014
Written by Brian Anderson

In 2014, The Future Of Marketing Relationships Is Personal

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Ellen Valentine, Product Evangelist, Silverpop Audiences, segments, and targets are not going away, but, with buyers privy to more information, greater access and more choice than ever, the…

December 30, 2013
Written by Brian Anderson

7 B2B Buying Behavior Trends To Watch In 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Tony Zambito Like a runaway train, B2B buyers continue to evolve and reshape their buying behaviors. They are adapting to new channels as well as technologies to solve…

December 17, 2013
Written by Kim Zimmermann

Mobile And Email Among Key Drivers for 2014

As we look to the coming year, Demand Gen Report will publish a series of predictions for 2014 from industry leaders. By Atri Chatterjee, CMO, Act-On Software Mobility and content curation and email will be among the main drivers for B2B marketers in the new year. Here are my top…

December 10, 2013
Written by Kim Zimmermann

How Do You Define A Lead?

By Hugo Bader, Director Of Business Development, DialAmerica Answering a seemingly simple question — what is a lead? — is in actuality one of the more challenging aspects of marketing and sales. Finding a common definition of how to classify new business among different companies is nearly impossible, and what…