By Peter Friedman, CEO, LiveWorld When big brands successfully launch themselves in social media and begin the shift toward being more customer-centric, they almost immediately find themselves facing two daunting challenges. First, if the relationships developed through social are going to be meaningful, marketing needs to be able to collaborate…

By Hana Abaza, Director of Marketing, Uberflip Good, relevant content will attract visitors. Great content will keep them around a little longer. But only a truly optimized content marketing experience will ultimately convert those visitors into leads, and eventually customers.

By David Crane, Marketing Technology Strategist, Integrate Marketers are showing signs of embracing data-driven strategies to identify prospects, deliver a better customer experience and improve overall marketing results. However, in my conversations with CMOs and Marketing Ops pros, most organizations struggle to unlock data’s true value. Data quality directly influences…