Featuring:
Adam Needles, Director, Field Marketing and B2B Marketing Evangelist at Silverpop
Andrew Gaffney, Editor of DemandGen Report
(Length - 9:23)
Discuss new approaches for improved demand gen in B2B. Along with issues like leveraging channel partners, understanding your customer’s buying behaviors, influencing the influencers and recommendations on specific tools/solutions to make a difference. Podcast taken from the CMO Club.
Featuring:
David Scott, CEO Marketfish, Andrew Gaffney, CEO of the Demand Gen Report, and Pete Krainik from The CMO CLUB
Our own Andrew Gaffney talks about how the B2B demand generation marketer can survive and thrive in today's troubled economy. Podcast taken from the 
Pedowitz Group.
