DGR Radio

Podcast: GDPR Leaders & Laggards: New CMO Council Research Highlights GDPR Impacts, Implications On B2B Businesses

Although GDPR went into effect last May, 16% of companies still don’t have a plan for GDPR compliance and 11% don’t know if they have a plan, according to new research from the CMO Council. In a conversation with Liz Miller, SVP of Marketing at the CMO Council, she digs into the data to uncover the main misconceptions that are confusing B2B companies on GDPR. Miller also shares some of…

October 16, 2018
Published in Blog
Written by Brian Anderson

Podcast: Pipeline Measurement In The Age Of AI

In a conversation with Kevin Cunningham, CEO of MRP, he discusses the current state of pipeline measurement in the B2B marketplace. Cunningham also shares his thoughts on how B2B organizations can leverage emerging AI capabilities and predictive analytics to enhance their pipeline measurement initiatives, while also sharing examples of how progressive companies are leveraging these types of insights to understand their pipeline. Listen to the full podcast to hear more:

October 8, 2018
Published in Blog
Written by Brian Anderson

Podcast: What Revenue Marketers Need To Do To Become B2B Game Changers

In a discussion with Demand Gen Report, Scott Vaughan, CMO of Integrate, shared some of the main qualities that he has seen have a positive impact on the growth of the industry. Vaughan also discussed Integrate’s recent B2B Game Changers Revenue Marketers Spotlight Awards, in which they spotlighted 43 marketing professionals that are going above and beyond to orchestrate technology, data and processes in their own businesses. To check out…

October 1, 2018
Published in Blog
Written by Brian Anderson

Podcast: HubSpot’s Scott Brinker Discusses Traversing The SaaS Explosion With Efficient Partner Ecosystems

In a quick interview at INBOUND 2018, hosted by HubSpot earlier this September in Boston, Demand Gen Report’s Brian Anderson sat down with Scott Brinker, HubSpot’s VP of Platform Ecosystem. Brinker is also notoriously known for mapping out the martech landscape on the Chief Marketing Technologist blog. During the interview, Brinker shared how he has seen HubSpot’s partner ecosystem grow during his first year at HubSpot. He also discussed how…

September 21, 2018
Published in Blog
Written by Brian Anderson

Podcast: Affinity Exec Dispels AI Myths, Discusses Benefits To Marketing Success

In an interview with Demand Gen Report's Elise Schoening, Anne Gherini, VP of Marketing and Partnerships at Affinity, discusses the evolution of artificial intelligence. Gherini also breaks down common myths surrounding AI and explains how it can actually help marketers enhance and better manage customer relationships when used correctly. Listen to the full podcast to hear more of Anne's insights:

September 14, 2018
Published in Blog
Written by Elise Schoening

Podcast: Jay Baer Discusses Content Marketing Challenges, Importance Of Relevant Messaging, Alignment

During Uberflip’s Conex event, Demand Gen Report’s Klaudia Tirico sat down with Jay Baer, President of Convince & Convert, to chat all things content marketing. Baer dished on the top challenges for content marketers today, dived into the absurdity of not aligning sales and marketing under the same department and didn’t hold back when talking about the need for delivering relevant content experiences to buyers. “Every marketer in the world…

September 10, 2018
Published in Blog
Written by Klaudia Tirico

Podcast: Exclusive Interview: Drift VP Of Marketing Shares In-Depth Look At New Product Offerings, SiftRock Acquisition

In an exclusive interview with Demand Gen Report’s Andrew Gaffney, Drift’s VP of Marketing, Dave Gerhardt, gave the publication an inside look at the company’s latest product announcements, including its new AI assistants for marketing and sales and a new ad-to-chat solution. Gerhardt also shared more details about their acquisition of SiftRock, an email reply management company, which positions Drift to help manage email replies at scale for B2B businesses…

September 4, 2018
Published in Blog
Written by Demand Gen Report Team

Podcast: Environment, Structure & Engagement: Uberflip Exec Shares Key Steps For Disney-Like Content Experiences

In a quick-hitting conversation on the show floor at Conex 2018, taking place in Toronto, Canada August 21-22, Demand Gen Report’s Klaudia Tirico and Randy Frisch, CMO of Uberflip, discuss the three key things that make up a true and effective content experience. They also discuss the challenges limiting marketers’ abilities to create great content experiences, as well as what the “infinite scroll” can do to further enhance how buyers…

August 23, 2018
Published in Blog
Written by Demand Gen Report Team

Podcast: Taking A TEAM Approach To ABM: Terminus CEO Discusses Growth Of Account-Based Tech At #FlipMyFunnel

In a conversation on the show floor at #FlipMyFunnel in Boston last week, Demand Gen Report’s Brian Anderson sat down with Terminus CEO Eric Spett to discuss the latest updates to the company’s account-based platform and how aims to become a command center for end-to-end account-based strategies. Other topics covered include the current competitive landscape for account-based marketing and sales technologies as well as how the partner landscape will evolve…

August 17, 2018
Published in Blog
Written by Demand Gen Report Team

Podcast: Rethinking Webinars & Engagement: ON24 Execs Discuss Key Takeaways & Trends From Webinar World ‘18

In an exclusive podcast from the floor at Webinar World ’18 Joe Hyland, CMO of ON24, and Mark Bornstein, the company’s VP of Marketing, discuss new models for creating engaging buyer experiences to move away from the “drive-by marketing” of the past. They also shared: Key takeaways from the event, Models for talk-show style presentations, and What the future looks like for webinars as a content format. Listen To The…

March 12, 2018
Published in Blog
Written by Demand Gen Report Team

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