Feature Articles

Aberdeen Study Shows Email Personalization Driving Higher Open & Conversion Rates

Personalization techniques help organizations deliver relevant email marketing campaigns by incorporating customer profile information, segmentation or demographic behavior, and other attributes from customer databases, according to new data from Aberdeen Group. While the report titled, “Email Marketing: Get Personal With Your Customer,” found almost unanimous agreement (96% of respondents) that…

August 25, 2008
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New Aberdeen Report Highlights Competitive Edge Gained By Optimizing Lead Scoring & Prioritization

Lead scoring practices are proving to be a significant competitive advantage for those companies that have mastered the practice, while industry laggards are still struggling to figure out systems and processes for prioritizing their leads.

June 16, 2008
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Marketers Missing Out On Channel Partner Opportunities For Demand Gen

In this era of being socially networked it’s ironic that some BtoB marketers may be ignoring a rich source of lead and demand generation right in their own network. That source: their channel partners. According to many experts in this area, channel partners are often untapped or mismanaged when it…

August 25, 2008
Written by John Gaffney, Senior Analyst

Author Warns Marketers To Get A Head Start On 09 Campaign Plans, Due To Soft Economy

Although fall is right around the corner, many marketers are so focused on reaching lead gen quotas for Q3 and Q4, that they haven’t even started to think about campaign planning for 2009. However, industry insiders caution that given the current state of the economy, slating out the primary marketing…

September 8, 2008
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Social Media Stepping Up As Source For Connecting B2B Networks

LinkedIn Plans Launch of Expanded Group Functionality Social media is quickly morphing from the next big thing among consumers to a potential game changing application for BtoB communications.

June 8, 2008
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Sophisticated Search Strategies Showing More Support For Lead Gen Activities

While spending on search engine marketing (SEM) has been rising steadily over the past few years, many organizations are now getting a leg up on the competition by refining their search strategies to generate more targeted leads and support specific campaigns. Using advanced tactics such as ad groups and negative…

September 8, 2008
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Virtual Events Broadening Their Footprint With Lead Gen Success, New Applications

Virtual events are becoming a more integral part of BtoB marketing and event planning, as more companies are expanding the platform as part marketing mix and lead generation campaigns. On the heels of a research report (DemandGen Report, March 17, 2008) from the FactPoint Group highlighting the growth and establishing…

June 2, 2008
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