Feature Articles

SMB Winner: Sourcefire

SMB Winner: Sourcefire Finding Security in Lead Scoring http://www.sourcefire.com/Founded: 2001Headquarters: Columbia, MDCore Business: Network security

February 25, 2009
Written by Industry Analyst

Enterprise Winner: Cisco Systems

Connecting The Network Of SMB Opportunitieshttp://www.cisco.com/cisco/web/solutions/small_business/index.htmlHeadquarters: San Jose, CAGrowth Curve: FY 2008 Net Sales were $39.5 billion (increase of 13% year over year), also delivered first $10 billion quarter in the company's history.Market Positioning: Worldwide leader in networking that transforms how people connect, communicate and collaborate.

February 25, 2009
Written by Industry Analyst

Fast Track Winner: ADX

Integrating Around New EDI Service Offeringwww.adx.comFounded: 1992Headquarters: Fremont, California Core Business: E-Commerce ManagementTarget Industries: Thousands of businesses of all sizes connect with their trading partners using ADX, including a heavy concentration in life sciences, retail and industrial markets.Growth Curve: Has expanded beyond EDI and Business Integration services to offer a…

February 25, 2009
Written by Industry Analyst

Cisco, Sourcefire, ADX Honored With First Sales & Marketing Alignment Awards

One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing department. That is why in this edition of DemandGen Report we are proud to profile three leading organizations as part of our first annual…

February 25, 2009
Written by Industry Analyst

New Report Shows SMBs Stepping Up Inbound Lead Gen, Social Strategies

As lead generation continues its momentum even in a tough economy, some differences between large companies and their small-to-medium sized counterparts are starting to take shape. Case in point: A new survey from Cambridge, MA-based marketing services agency HubSpot shows that SMBs spend three times more money on social media…

February 16, 2009
Written by

Survey Shows Inside Sales Teams Stepping Up Role In Lead Generation

Marketing has historically been handed the keys for lead generation, but a new survey from The Bridge Group shows inside sales is increasingly taking ownership of the lead generation process, bringing more emphasis to the opportunity creation phases of the sales and marketing funnel.

February 10, 2009
Written by

SiriusDecisions Summit Sets The Bar For New “Demand Ecosystem” In B2B

SiriusDecisions once again helped to redefine the strategies and best practices expected to drive the next generation of B2B sales and marketing through an outstanding content agenda presented at its third annual Summit in Lake Las Vegas last week.

July 17, 2008
Written by Demand Gen Report Team

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