Companies with effective lead generation strategies are more likely to outgrow their competitors, according to the findings of a recent research study conducted by Marketing Profs and the Lenskold Group. The report titled “BtoB Lead Generation: Marketing ROI & Performance Evaluation Study,” explored the practices companies are utlizing to track…

Most of the headlines covering the findings of Forrester Research’s new report on Social Media focused on the low adoption rates of Web 2.0 tools among BtoB marketers. And while the research did show that Web 2.0 hype may be outpacing the reality in the BtoB marketing mix, some of…

To highlight those organizations which have successfully utilized sales & marketing automation to fuel corporate growth strategies, DemandGen Report presents part two of its 10 firms who have optimized their sales and marketing pipeline. Last week we honored Acteva, Accurev, Globoforce,Varonis, and Management Dynamics.