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Feature Articles

Feature Articles

New Research, Online Advisory Service Launched To Help Marketers Expand Email Databases

Email marketing and solutions provider ExactTarget recently released a new interactive online tool designed to give marketers personalized recommendations to grow their email subscriber lists. Powered by joint research conducted by Ball State University, Email Marketers Club and ExactTarget, the ExactTarget Email List Growth Advisor is designed to offer marketers…
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Marketers Tapping Personalized Videos to Generate, Engage Leads

The power of personalized content has been well established. Now marketers are tapping into new media to deliver the most effective messaging to engage prospects. Stepping outside the traditional marketing mix box, video has emerged as a new tactic to generate and engage leads in a more interactive, exciting way.
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New Email Deliverability Solution Tracks Customer-Level Data Across Platforms

Pivotal Veracity, a leader in multi-channel email optimization solutions, recently announced the launch of MailboxIQ, a patent-pending technology designed to provide customer-level tracking of email deliverability, rendering and reputation across mobile, social, search and traditional Web and software-based email platforms. MailboxIQ is designed to provide mailers the tools to improve…
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New Strategies Offered to Optimize Webinar Content, Online Presentations

There are 30 million presentations given each day…how does your company’s content stack up? Earlier in 2009, DemandGen Report surveyed BtoB marketing executives to determine what the top ROI drivers are, and Web seminars finished in the top five. Moreover, Webinars were one of the top three planned investments among…
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Multi-touch, Multi-media, Multi-cycle Marketing, Multiplies Results

By Dan McDade, President, PointClear Historically, database marketers expected to increase results by up to 8x when following up a direct mail or email campaign with a telephone call. However, did you know that stopping at a single touch leaves anywhere from half to substantially more business on the table…
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