Feature Articles

Author Ardath Albee Advises Emarketers on Social & Search Strategies

Putting a new spin on “storytelling,” marketing strategist Ardath Albee stresses how shaping your marketing story and getting to know your customers can deliver value in her new book “eMarketing Strategies for the Complex Sale.” In the book, Albee explores the facets of online marketing, including how to leverage social…

November 17, 2009
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Predictions Of Email’s Death Exaggerated, As Channel Serves As Bridge To Social Tools

The Wall Street Journal ran an article last month with the headline, “Why Email No Longer Rules...,” which read like an obituary for email marketing. “Email has had a good run as king of communications. But its reign is over,” the Journal article stated. “In its place, a new generation…

November 10, 2009
Written by Andrew Gaffney

USA Financial Increases Conversions By Adding Lead Qualification Program

USA Financial is an independent organization that wholesales annuities and life insurance, and provides independent financial advisers marketing and financial adviser tools. However, prior to this year, the marketing technologies USA Financial employed provided no insight into its marketing programs’ effectiveness or the ROI of its marketing programs, nor were…

November 3, 2009
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Zuora Product Launch Campaigns Find Right Cadence To Boost Sales

Zuora’s solutions are focused on streamlining its clients’ efforts to build, manage and grow their subscription businesses. Led by industry veterans from salesforce.com and WebEx, the company was backed by cloud-computing pioneer Marc Benioff as an early investor. With a limited budget, Redwood City, CA-based Zuora's marketing team needed a…

November 3, 2009
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Petplace.com Finds Remedy For Online Sales With Content-Driven Email Strategy

Petplace.com, one of the top 10 online pet Web sites, according to Nielsen NetRatings, launched its ecommerce platform in 2008. With its launch, the company established a goal of offering a single Web site for recommended pet products ranging from healthcare items to toys, in addition to the company’s core…

November 3, 2009
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Silver Peak Improves Its Sales Networking Performance With Multi-Level Lead Scoring

Silver Peak Systems, Inc. develops Wide Area Network (WAN) acceleration software designed to reduce the amount of traffic sent across the Wide Area Network (WAN) and deliver information locally whenever possible. The company serves large clients like AT&T, Panasonic and Ernst & Young. Santa Clara, CA-based Silver Peak has been…

November 3, 2009
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Core Security Drives New Business Growth By Building A Demand Generation Machine

Core Security sells comprehensive security testing software solutions to help expose vulnerabilities, measure operational risk, and assure security effectiveness. The privately-owned company has about 1,000 customers and has increased 2009 bookings 20% over the same period in 2008.

November 3, 2009
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