Feature Articles

DemandGen Report Honors 6 Firms For Sales & Marketing Success

One of the most critical elements of any successful demand generation program is a common set of goals, measurements and processes among the sales & marketing departments. To work cohesively, each team must align its efforts with one another to streamline the marketing and selling process. In this special DemandGen…

July 13, 2010
Written by Demand Gen Report Team

Sales 2.0 Gains Steam As Data Shows Payoffs In Conversion Rates, Shorter Sales Cycles

With research showing that companies deploying next generation sales automation tools are realizing higher lead conversion rates and shortened sales cycle times, interest in the Sales 2.0 movement continues to grow. More than 300 executives gathered in Boston last month for the latest in the series of Sales 2.0 conferences,…

July 7, 2010
Written by Andrew Gaffney

Rumor Mill Buzzing With Speculation Of Pending Automation Acquisitions

Following Oracle’s acquisition of the assets of Market2Lead last month, the industry grapevine has been buzzing with talk of other pending deals. The latest reports have Salesforce.com in talks to acquire Genius.com, although neither company would confirm or deny the possibility of a deal. Back in April, Salesforce announced a…

June 29, 2010
Written by Andrew Gaffney

New Resources Showcase Results Of Wikipedia, Other Social Strategies

It’s no secret that social media is the popular new kid on the block in marketing circles, but few companies have cracked the code as marketers have struggled to quantify ROI and establish the ultimate value of social media. BtoB marketing thought leaders are aiming to remedy the need for…

June 22, 2010
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5 Questions To Ask Before You Launch A Lead Nurturing Program

By Howard Sewell, President, Spear Marketing Group Key to designing an effective lead nurturing program is taking stock of your current lead management process. By asking the right questions, you’ll not only uncover additional opportunities for improvement, but the information will play a key role in defining critical issues of…

June 15, 2010
Written by Demand Gen Report Team

Tying Activity To Revenue, Integrating Channels Cited As Top Challenges In New CMO Survey

A new survey of CMOs at BtoB and BtoC companies showed heads of marketing are still struggling to integrate channels and tie activity to revenue. The new joint survey of more than 100 CMOs, conducted by Aprimo with Argyle Executive Forum’s CMO Leadership Community, was taken during the 2010 CMO…

June 8, 2010
Written by Andrew Gaffney

4 Key Benefits of Interactive Marketing: Making the Most of Web 2.0

As Sales 2.0 concepts urge marketers to get crafty and utilize cutting edge technologies to optimize prospect and customer interactions, marketers are tasked with enhancing messaging to step outside the traditional marketing box. With social and web 2.0 capabilities outpacing the conventional email message, marketers are ramping up their efforts…

June 1, 2010
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