2011 was something of a tipping point year for B2B marketers. Connecting with prospects on a growing list of mobile devices and across social media platforms were just a few of the challenges added to the list of traditional campaign initiatives. In an effort to uncover some of the secret…

Infusionsoft, a provider of sales and marketing software for small businesses, recently announced record customer growth for 2011, as well as the addition of social functionality, to its product suite. Infusionsoft added and implemented more than 3,000 new customers, growing its revenue 50% year-over-year. The Gilbert, AZ-based company also expanded…

The proliferation of devices and changes in media preferences is dictating the rapid evolution of marketing strategies. As organizations work to cater to today’s time-starved buyer, the new sales and marketing landscape is driven by a variety of technologies and tools. DemandGen Report polled leading experts in the demand generation…