Error
  • JUser: :_load: Unable to load user with ID: 66
 COVID-19 Update
Subscribe

Social & Mobile

As B2B marketers closely measure the ROI of social media marketing, this section highlights trends in the use of social and mobile to interact with prospects and buyers on social networks and through smartphones and tablets.

Design Within Reach Streamlines Sales Process With Salesforce

Design Within Reach (DWR), a retailer selling furniture online and through a contract sales force, has been using Salesforce.com to enable employees to connect and collaborate, and will soon be using the system to hone its quoting methods and targeted marketing efforts. The company has been using the Salesforce Chatter…

HubSpot Integrates With LinkedIn Company Pages

Users of HubSpot’s Social Inbox can now publish and promote content directly to LinkedIn Company Pages from the marketing automation platform. Prior to adding LinkedIn Company Pages, Social Inbox enabled marketers to publish and share content across Twitter, Facebook and LinkedIn Groups from within HubSpot. Mike Volpe, CMO of Hubspot,…
  • Written by

Pardot Expands Lead Capture Capabilities To Facebook

ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel. The new capability integrates Pardot’s technology into Facebook tabs built on ExactTarget’s SocialPages, enabling marketers to capture leads by providing prospects an opportunity to register for contests…

SAP Partners With Mocana To Enhance Mobile Security

In an effort to address mobile security concern when enterprise systems are being accessed remotely, SAP has announced a partnership with Mocana to rebrand the Mocana Mobile App Protection as the SAP Mobile App Protection. The security solution allows clients to modify usage and security policies on iOS and Android…
  • Written by

LinkedIn Buys Pulse News Reader

The professional networking site LinkedIn acquired Pulse, a news reader and mobile content distribution platform owned by Alphonso Labs. The announcement comes at a time when users of Google Reader, which is being shut down this summer, are looking for an alternative application. The transaction is valued at approximately $90…
  • Written by
Subscribe to this RSS feed