Revenue Strategies

Mid-Year Review: Social Media, Video, Leading The Pack In Demand Generation Tactics

In a world of digitally-empowered buyers equipped with the information and tools to make more informed purchase decisions, B2B organizations must rise to the challenge of interacting with customers in meaningful ways – and doing so across a constantly growing number of channels. For sales and marketing teams, the name…

July 3, 2012
Written by Demand Gen Report Team

Next Gen Engagement Tactics, Customer Intelligence Identified As Key Drivers For Accelerating Revenue

As BtoB buyers demand a more engaging experience, sales and marketing executives are being challenged to leverage new tactics to deliver a competitive advantage at every touch point. According to Gartner Research, companies lose 10% of sales due to lack of insight into their target market. A recent webinar titled…

January 18, 2011
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Key Ingredients Of Successful Lead Management Strategy Outlined By Annuitas Group CEO

Lead management has been a hot discussion in marketing circles during the early part of 2011. However, while the attention to the handling and care of leads is a welcome priority, there is still a lot of confusion as to a real definition and guidelines for lead management. DemandGen Report…

February 15, 2011
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Starting From Scratch:  Marketing Automation Best Practice for New Adopters

For BtoB marketers that are realizing the potential benefits of implementing a marketing automation system, rolling out and utilizing the technology can be an intimidating venture. Due to the complexity of automating marketing programs, there are various components to consider. According to MarketingSherpa’s 2011 B2B Marketing Benchmark Report, 54% of…

March 1, 2011
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SiriusDecisions Summit Highlights ROI of Sales and Marketing Alignment; Introduces New Frameworks for Lead Nurturing, Sales Enablement

The annual SiriusDecisions Summit has become the bellwether event to track the progress and maturation of demand generation practices in the BtoB sector. And based on the presentations from this year’s event, held last week in Scottsdale, AZ, major BtoB companies are now realizing significant payoffs from their investments in…

May 11, 2011
Written by Andrew Gaffney

SiriusDecisions Summit: Inadequate Investment In Content Strategy Hindering Demand Creation

The new technologies and processes being implemented by leading BtoB companies means marketing and sales are more reliant than ever on content. However, in one of the closing keynote sessions at the recent SiriusDecisions Summit, Jay Gaines, Service Director for Demand Creation Strategies at SiriusDecisions, pointed out that most BtoB…

May 17, 2011
Written by Demand Gen Report Team

SiriusDecisions: Alignment, Change Management Key To Realizing ROI Of Marketing Technology

The good news is marketing organizations have doubled technology spending in the last two years, according to new research presented at last month’s 2011 SiriusDecisions Summit. However, while investment has increased rapidly, BtoB companies continue to struggle with implementation and adoption. Because successful utilization of these new technologies often depends…

June 7, 2011
Written by Demand Gen Report Team