Marketing Analytics

DealSignal Launches GDPR Risk Assessment Module

DealSignal, a B2B demand generation software, has released a new GDPR Risk Assessment Module. Announced at the 2018 SiriusDecisions Summit in Las Vegas, the solution is designed to help marketers ensure all contact data in their CRM is accurate, up-to-date and complies with the General Data Protection Regulation (GDPR), which…

May 10, 2018
Written by Elise Schoening

Skyword Launches New Content Planning Tool

Skyword, a content marketing platform, announced the release of Skyword Enterprise Planner, a new tool designed to provide marketers with a unified view of marketing activities and content across various divisions, regions, campaigns and channels.

May 8, 2018
Written by Elise Schoening

Full Circle Insights Launches Digital Source Tracker

Full Circle Insights, a marketing performance measurement provider, announced the upcoming release of Digital Source Tracker, a solution designed to help marketers analyze digital engagement and anonymous touches to understand and improve campaign effectiveness.

May 4, 2018
Written by Elise Schoening

Source: Steve Lucas on Twitter (@nstevenlucas)

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build…

May 3, 2018
Written by Brian Anderson

Integrate Partners With Bombora, Adds Intent Data To Demand Orchestration Platform

Integrate, a demand orchestration platform, has announced a new partnership with Bombora, an intent data provider. The partnership is designed to give Integrate users full access to intent data from Bombora’s Company Surge Analytics platform, which will position users to better target their demand generation campaigns.

April 26, 2018
Written by Elise Schoening

InsideView Launches Apex For AI-Driven Marketing Analysis

InsideView, a sales and marketing intelligence software, has launched InsideView Apex, a go-to-market decision engine that aims to turn the timely, manual process of market analysis into an automatic, daily routine.

April 24, 2018
Written by Elise Schoening

Insightly Adds Data Customization Features To CRM Platform

Insightly, a CRM software provider, has updated its Customer Relationship Platform with new features and mobile capability designed to customize data and elevate buyer engagement.

April 12, 2018
Written by Elise Schoening