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DemandGen Reports

IBM’s Unica Acquisition Heats Up: M&A Talk In Automation Space

Last week’s announcement that IBM would acquire Unica Corp. for approximately $480 million fanned the flames that other acquisitions could be on the horizon in the automation space. The acquisition, which is subject to Unica shareholder approval, applicable regulatory clearances and other customary closing conditions, is expected to close in…

LeadMD Prescribes Conversational Approach For Automation Adopters

LeadMD, a new marketing services company focused on organic lead generation was launched last week by Justin Gray. The former CEO & Founder of MaaS Impact, created LeadMD with the purpose of helping companies prepare for and leverage marketing automation technologies. LeadMD’s services are focused on helping companies implement conversational…

Manticore Releases V7 Upgrade With Added Drag-And-Drop Editors

With over 40 enhancements and features, Manticore Technology announced the release of Manticore Technology VII, an update to the company’s marketing automation platform. The main upgrades in the release include a drag-and-drop editor for building emails and landing pages and integration with salesforce.com custom objects.

Aprimo Launches Mobile Solution For On-the-Go Marketers

Aprimo yesterday announced a new offering, Aprimo Mobile, a marketing solution designed to enable marketers to manage anywhere and anytime critical initiatives like campaigns, activities and reports generated in Aprimo Marketing Studio On Demand from any smartphone device. Aprimo Mobile is aimed at the growing need for on-the-go marketing solutions,…

New Email Strategy Guide Coming From DemandGen Report

DemandGen Report will be launching a Special Report this August addressing the emerging trends and challenges in the email marketing category. “The Marketer’s Guide to Email Strategies,” is a compilation of industry-related trend pieces from top email marketers, analysts and vendor executives. With prospective buyers and consumers inundated with upwards…

OneSource iSell App Brings Consumer Feel To Prospecting Tool

With the launch of its OneSource iSell application in May, Infogroup has set out to bring sales prospecting to the next level by simplifying the process of finding, prioritizing and delivering the hottest prospects directly to sales professionals. The personalized sales intelligence solution is focused on giving sales teams the…
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