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DemandGen Reports

Salesforce.com Acquires Social Customer Service Platform Assistly

Salesforce.com announced yesterday its acquisition of Assistly, an instant customer-service help desk built for the cloud. Salesforce.com acquired Assistly for approximately $50 million in cash, net of cash acquired, according to a press release. Salesforce.com also assumed Assistly’s unvested options and will issue restricted stock units to certain Assistly shareholders.…
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Study Shows Nurtured Sales Leads 9 Times More Likely To Convert To Appointments

Nurtured BtoB sales leads are nearly nine times more likely to result in sales appointments than cold calls, according to a recent internal study conducted by Sales Engine International, a BtoB integrated marketing and sales acceleration firm. For the study, Sales Engine International tapped into the same BtoB marketing sales…
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DemandGen International Clients To Be Honored At Fifth Annual Markie Awards For Lead Scoring, Nurturing Achievements

DemandGen International, Inc., a global team of marketing automation and lead management experts, today announced that a dozen of its clients have been named finalists in the fifth annual Markie Awards. Sponsored by Eloqua, the annual Markie Awards honor outstanding accomplishments in marketing impact and revenue generation. Twelve DemandGen clients…

ExactTarget Adds New Cross-Channel Applications To Interactive Marketing Product Suite

ExactTarget, provider of email and interactive marketing solutions, recently announced the expansion of its product suite, designed to provide marketers with new cloud-based solutions to plan, create, automate and measure interactive marketing campaigns in real time. Built on the ExactTarget Interactive Marketing Hub, the new solutions extend the capabilities of…
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iContact Marks One Year On AppExchange With 500+ Customers Integrating Email & Social To CRM

Email marketing and social media marketing company iContact recently announced the continued momentum of iContact for Salesforce during the 2011 Dreamforce conference. Since its inception, iContact has prioritized its integration with Salesforce.com’s CRM products and has seen significant growth within BtoB organizations integrating the solution. “In just one year, we’ve…
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