Genius.com Expands Global Footprint With Launch Of UK Office
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- Published in DemandGen Reports
Genius.com today announced its international expansion with a new UK office. Mark Donkin will lead the office as Managing Director to further grow Genius’ global presence and better serve customers in the UK.
“Establishing a physical presence in the UK is an exciting milestone for the company,” said Sam Weber, CEO of Genius.com. “We have seen early success in the UK with big brand customers like British Telecom, making it the natural progression for our global expansion. “Mark has extensive enterprise software experience particularly in aligning marketing and sales, making him an ideal candidate to head the office, manage our UK customers and expand our presence. We are thrilled to have him on board.”
On the heels of its e-Commerce store launch in July, the company told DemandGen Report it expected a 20% increase in quarter-to-quarter growth driven by the success of its freemium model. Based on its current conversion rate of moving about 7% of freemium account to paid, Weber projected that the company could double its revenues based on its accelerated growth in helping small businesses step up from email systems to add tracking and nurturing functionality.
Additionally, the company recently enhanced its self-help center, to help marketers in smaller companies ease the addition of automation tools and functions.
“As in the US, UK marketers are faced with increasing demands to showcase their impact on the bottom line,” said Mark Donkin, Managing Director, Genius.com. “There is a tremendous need sophisticated marketing tools that are easy-to-use, intuitive and can show quick time to value…There is a lot of opportunity for Genius in the UK and I am looking forward to our continued expansion.”
Donkin has over a decade of experience in the software industry. In 2004, Donkin set up Salespush Ltd., a web-based Sales Management Solution, in response to a gap in the market for a cost effective solution to manage and track sales processes.
Genius solutions are designed to help BtoB marketers qualify, identify and connect with their best prospects via marketing automation, demand generation and email marketing solutions.