Content Marketing

Survey: Data-Driven Content Marketing Drives Five Times More Marketing-Attributed Revenue

Data-driven content marketing strategies generate nearly five times more marketing-attributed revenue than standard content marketing tactics. This is one of the key findings of a new Aberdeen Group report titled, The Future of Content Marketing: The Age of Content Science.

October 16, 2015
Written by Kim Zimmermann

The ClearVoice Content Creation Platform

ClearVoice is a content marketing software designed to combine content planning, creation, distribution and measurement functions in a single platform.

October 13, 2015
Written by Brian Anderson

Killer Content Q&A: Influential Partnerships Can Further Boost Content Strategies

B2B buyers put a great deal of trust in recommendations from their peers, and B2B organizations are leveraging influencers within their content marketing strategies to create content that is engaging and relevant to decision-makers. In an interview with Demand Gen Report, TopRank Online Marketing’s CEO Lee Odden discussed how industry…

October 6, 2015
Written by Brian Anderson

Targeted Content Curation With Inboundli

Inboundli is a content curation software platform designed to help B2B marketers engage their target audiences by discovering and publishing relevant content.

September 30, 2015
Written by Brian Anderson

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales. [Click To Expand] Source: Highspot

Killer Content Q&A: Focus On Campaign, Content Development To Find Success

Integrated content marketing campaigns often find success by providing buyers with a seamless journey as they educate themselves prior to making a purchase. Cox Media, for example, developed an integrated campaign that generated more than 500 downloads and over 2,000 potential leads — earning the company a Killer Content Award…

September 23, 2015
Written by Brian Anderson

BrightEdge Unveils Content Performance Tools

BrightEdge, a content marketing solution provider, has expanded its content marketing platform with two new products — Content Atlas and Intelligent Experiences. Both solutions are designed to provide users a holistic, real-time view of their current content marketing initiatives and identify ways to maximize content performance.

September 22, 2015
Written by Brian Anderson