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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

7 Reasons To Clean Your Data

7 Reasons To Clean Your Data

Even if you just cleaned your database, 5% of it goes bad every month. This prevents reps from reaching the right people, getting routed the right leads and hitting their revenue numbers. This infographic from InsideView highlights seven ways dirty data is a drain on sales and marketing organizations. [Click…
B2B Content Marketing Shouldn’t Hurt

B2B Content Marketing Shouldn’t Hurt

Successful B2B marketers recognize the impact that content can have on prospects at a lower cost than traditional marketing channels. For some, content marketing is a new way of thinking—whether it's strategy, team buy-in or budget shortfalls. But those ailments don't mean that your content marketing needs to hurt.Fill out the form below to learn how to improve your content…
The Blueprint for Global Content Marketing

The Blueprint for Global Content Marketing

You're investing heavily in your content with hopes of reaching as many people as possible. However, if the content isn't in the language of your target buyers, it won't help you reach your lead and sales goals. Fill out the form to learn how to overcome these language barriers by: • Using best practices for global success;• Localizing video with…
Steps To Building A Data-Strong Organization

Steps To Building A Data-Strong Organization

For a well-rounded marketing strategy, B2B companies need a healthy flow of accurate data on their target industries and prospects. This infographic from Data.com highlights how data-driven organizations are positioned to identify high-value accounts and tailor campaigns to different audiences.
Alignment, Technology, and Revenue Impact

Alignment, Technology, and Revenue Impact

As buyers rely more heavily on peer recommendations when researching products and services, it's no wonder that referral marketing is emerging as a leading strategy for B2B marketers. This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind. By filling out the form below you'll get…
Predictive And Advanced Analytics Support Consistent Customer Experiences

Predictive And Advanced Analytics Support Consistent Customer Experiences

Progressive B2B marketers are investing heavily in advanced analytics tools to offer consistent customer experiences throughout the buyer's journey. A recent study from Forrester Research shows that nearly half (45%) of B2B marketers are increasing spending on advanced analytics technologies compared with last year, and 36% are maintaining the same levels. Marketing analytics have the potential to make each part…
A Blueprint For Investing In Referral Marketing

A Blueprint For Investing In Referral Marketing

As buyers rely more heavily on peer recommendations when researching products and services, it's no wonder that referral marketing is emerging as a leading strategy for B2B marketers. This E-book outlines the tools and techniques to automate the referral process while keeping users — advocates, prospects, salespeople and marketers/administrators — in mind. By filling out the form you'll get a…
Perception Vs. Reality In Content Marketing

Perception Vs. Reality In Content Marketing

Modern marketers have worked hard to fill voids in their content marketing initiatives, but are their efforts making the grade? This infographic from Highspot looks at the gaps between perception and reality when it comes to content creation, distribution and collaboration with sales. [Click To Expand] Source: Highspot
The Database Marketing And Contact Acquisition Survey Report

The Database Marketing And Contact Acquisition Survey Report

B2B marketers realize that their contact database is a critical component of successfully reaching revenue goals, and they have tangible objectives focused on better defining and reaching their total addressable market as well as becoming more targeted in reaching defined segments. Most of them are far less interested in merely growing the database in size, choosing instead to find and…
How Companies Are Building Their Marketing Stacks

How Companies Are Building Their Marketing Stacks

The marketing technology stack includes tools for analytics, lead nurturing, lead conversion and awareness. However, the marketing automation adoption rate is just 60% for companies with annual revenue of more than $500 million, and even less for smaller firms. This infographic from TechnologyAdvice breaks down how marketers are investing in…
Content Curation In B2B Marketing

Content Curation In B2B Marketing

Content curation is being leveraged by a majority (82%) of B2B marketers to help establish an online presence and build brand authority, according this infographic from Inboundli. The infographic outlines the various challenges content curation aims to overcome and highlights popular formats and channels. [Click To Expand] Source: Inboundli
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