Guide To Removing Obstacles For Account-Based Marketing
With every new system a business tries, there is a set of obstacles to overcome. Research shows that 41% of companies say they are making account-based marketing a priority. That means more businesses than ever are faced with a variety of obstacles that can slow the success of going beyond net leads at the top of the sales funnel.
This white paper will explain how to go over, around and through obstacles faced in account-based marketing, including:
- How to target leads more effectively;
- How by taking one small step, sales can be 21 times more likely to qualify a lead; and
- Learn how cleaning up CRM data can boost conversion rates by 40%.