We live in the age of instant gratification where we expect everything to come to us instantly, whether it's personal deliveries or work replies. When it comes to content, buyers seek the same thing convenience — with the added element of entertainment. In a market where trends are always evolving, it's hard to keep up with buyer expectations. According to…

While today's economic outlook remains uncertain, the marketing technology landscape is continuing its steady growth. Recent Demand Gen Report (DGR) research found that marketers are taking what they learned about prospect preferences and successful approaches to prioritize aggressive growth strategies. In fact, 72% of respondents to DGR's "2022 Demand Generation Benchmark Survey" indicated their marketing budgets will see increases up…

As in-person gatherings made their long-awaited return, many in the B2B industry wondered how that would impact virtual events. According to the "2022 Demand Generation Benchmark Survey," more than 1/3 of marketers cited virtual events/digital experiences as one of their top engagement tactics, while additional research found that 61% of marketers plan to increase their investment in digital events in 2022. As such,…