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iPapers

The Overlooked Ad Channel: How Your Employee Emails Could Drive Targeted, Personalized Ads To Your Dream Accounts

Employee-sent email messages represent an existing overlooked ad channel that can be unlocked using the signature line at the bottom of message. Success, however, is not simply a matter of telling all employees what to copy and paste into the signature of their outgoing emails. This interactive white paper spotlights: Email signature marketing by the numbers; Why employee email works…

How Top Marketers Are Integrating Targeted Account Efforts With Lead Gen Strategies

The B2B Balancing Act Many B2B companies have launched ABM initiatives, but some are struggling with how to balance these more targeted programs versus traditional, lead-focused demand generation. The emerging reality is that both ABM and lead-focused demand gen have a role to play in today's B2B marketing efforts to prioritize high-value accounts and identify new prospects. Finding a healthy…