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Infographics

Inside The B2B Tech Purchase

Inside The B2B Tech Purchase

When marketing IT and B2B tech solutions, marketers need to understand the buyer, their needs and the reasons why they are buying. This infographic from ZDNet highlights potential buyer motivations and different tech categories that shape the B2B tech purchase process.
Am I Reaching & Engaging With The Right People In The DMU?

Am I Reaching & Engaging With The Right People In The DMU?

When marketing to an individual within a decision-making unit (DMU), it’s important to understand their specific roles for maximum engagement. This infographic from InboxInsight highlights the six major individuals in a DMU and identifies action points marketers can take for efficient outreach and engagement.
10 Essential Features For B2B E-commerce

10 Essential Features For B2B E-commerce

With the rise of online sales, marketers are looking for the most effective ways to launch their E-commerce platforms. This infographic from 3DCart spotlights ten strategies marketers can use to successfully launch an E-commerce platform and stand out from the competition.
Making Maximum Use Of Your B2B Digital Marketing

Making Maximum Use Of Your B2B Digital Marketing

Without in-person engagement, marketers have quickly pivoted their strategies to a digital-only environment. Even more so now that 94% of buyers start their purchasing journey online. Check out this infographic from Lead Forensics to make sure your business uses its digital marketing strategy to its fullest potential.
Top Five Content Marketing Trends For 2020

Top Five Content Marketing Trends For 2020

Content is king, especially in our new virtual world. In fact, a recent Demand Gen Report survey revealed that 67% of respondents rely even more on content to research and inform purchase decisions than the year prior. This infographic from Grazitti Interactive spotlights five trends all marketers should know when…
12 Exciting B2B Marketing Trends You Need To Know

12 Exciting B2B Marketing Trends You Need To Know

As B2B marketing and sales teams continue to navigate their "new normal," digital strategies and an emphasis on content have been prominent. This infographic from Brafton highlights 12 trends — including podcasting and personalized email marketing — shaping the B2B space in 2020 and beyond.
Making Real Time Real

Making Real Time Real

Marketers rely heavily on data for successful campaigns but are still struggling to take effective action on that data. This infographic from CMO Council highlights different methods marketers can use to understand buyer behavior and learn about how proper timing can make or break a marketing campaign.