Infographics

B2B Tech Content Marketing Trends

Research shows that 75% of tech marketers said their organization will product more content thisyear, compared to last year. This infographic from IDG highlights trends in content usage and effectiveness in the tech industry.

How Technographic Data Could Boost Sales

B2B organizations rely on marketing technology in their daily operations, and that technographic data can prove invaluable insights for marketers looking to engage those people from those companies. This infographic from TD Insights spotlights how B2B organizations are using and benefitting from technographic data.

B2B Digital Marketing Trends In 2020

As B2B marketing continues to grow in the digital space, marketers are adopting new technologies, strategies and innovations to meet the needs of the consumer. This infographic from Digital Marketing Philippines provides insights into the latest trends happening in B2B digital marketing and the strategies that cater to the consumer…

Can Marketing & Comms Work Together to Amplify Earned Media Output?

New research from the CMO Council found that 81% of business leaders believe that the change in the business environment (due to social unrest and the fallout from COVID-19) has led to the rise of importance in earned media. This shift has prompted a greater focus on alignment between marketing…

Content Marketing In Times Of Uncertainty

As buyers shift to digital engagement with brands and marketers, having a strong content marketing strategy can alleviate potential engagement issues. This infographic from LinkedIn highlights the impact of content marketing and provides some tips on how to improve your content marketing strategies.

Content Marketing Stats & Facts

Despite the prominence of content, only one in five marketers know the best ways to run their content marketing campaigns. This infographic from Review 42 highlights different statistics and facts marketers can use to inform their content marketing campaigns and further drive engagement and revenue.

How Bad Data Hurts B2B Companies

Bad data can hinder the effectiveness of marketing strategies and fail to deliver accurate insights into buyers and prospects. Research shows that 27% of business leaders aren’t even sure how much of their data is accurate. This SalesIntel infographic highlights some of the root causes of bad data, and gives…

B2B vs. B2C Customer Support

As more B2B companies take cues from B2C customer support practices, B2B marketers can become confused by the growing similarities between the two fields. However, this infographic from Team Support highlights the differences between B2B and B2C customer support, allowing B2B marketers to deliver better experiences for their clients.