DemandGen Reports

New Survey Shows Small Businesses Turning To Social Media Drive Engagement

Small businesses report an overall increased use of social media tools as a complementary additive to other marketing activities, according to Constant Contact’s “Small Business Attitudinal Survey.” Specifically, results showed that 63% of companies cited Facebook and 30.7% cited Twitter as important tools for marketing, up from 50.5% and 25.6%,…

November 30, 2010
Written by Demand Gen Report Team

SiriusDecisions Finds Social Media, Web Site Optimization Central to Success

More than 75% of initial BtoB inquiries will be generated on the web, according to SiriusDecisions. While the web is increasingly being leveraged by prospects through each stage of the buying process, SiriusDecisions found that web site conversion optimization (WCO) is most effective in driving inbound marketing success when coupled…

November 23, 2010
Written by Demand Gen Report Team

Potential Impact Of Facebook Messages On Marketing Weighed By Analysts

Last week Facebook founder Mark Zuckerberg announced the release of the social giant’s “Messages” service, which is designed to centralize communication with friends, via chats, texts and emails. By offering users the ability to create an @facebook.com email address, the service allows users to view a complete history of all…

November 23, 2010
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Alinean Develops ROI Calculator For Sales Enablement Solutions

Alinean, a leading provider of interactive sales and marketing tools for BtoB vendors, has developed a new ROI calculator for unified IP business communications solution provider Interactive Intelligence. The company is utilizing the ROI calculator to help its sales team quantify the value of its communication-based process automation system, Interaction…

November 15, 2010
Written by Demand Gen Report Team

Manticore Technology, Zephyr 47 Announce New Partnership

Zephyr 47 and SaaS provider Manticore Technology recently announced a strategic partnership, establishing Zephyr 47 as a Manticore marketing automation consulting partner. Without a predefined process to manage and measure the marketing funnel, the value of marketing automation can be elusive. This reaffirms the importance of marketing process to determine…

November 8, 2010
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New Research Finds IT Decision-Makers Lead in All Stages of Purchase Process

IT management continues to be more involved in every stage of the IT purchase process than their business management colleagues, according to new research from IDG Enterprise. The annual 2010 Role & Influence of the Technology Buyer survey, completed by more than 2,400 IT and business respondents, from a range…

November 2, 2010
Written by Demand Gen Report Team

New Research Reveals BtoB Brands Missing Out On E-Commerce Play

The click-to-cash transaction enjoyed by BtoC brands may seem like a stretch for BtoB organizations with longer sales cycles, but new research suggests BtoB firms are missing out on an opportunity by failing to incorporate e-commerce capabilities into their Web sites. A new survey conducted by DemandGen Report in partnership…

October 25, 2010
Written by Demand Gen Report Team