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Infographic: B2B Social Media Strategies Still Evolving

  • Written by Demand Gen Report Team
  • Published in Rich Media


While B2B social media is maturing, this  State of the B2B Social Media infographic from B2B Marketing indicates that B2B marketers still have a way to go in honing their social network tactics. Almost one third (61%) described their social media strategy as “ad-hoc.” Twitter was the most popular channel for B2B marketers, followed closely by LinkedIn.

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